News
Bass on Swim Jig

Hop aboard the boats of legendary anglers Ned Kehde or Drew Reese and you’ll probably witness two different but equally effective bass tricks. You might discover, for instance, that Midwest finesse fishing often transcends TRDs™ and mushroom-shaped jigs. While Ned masterfully coaxes dozens of bites with one of his little red mushroom jigs, Reese might work heavier cover, plucking bass from brush and grass with his Midwest Finesse Swim Jig—another ace trick from the finesse architects at Z-Man Fishing. “I’m…

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Your time to fish is precious. So that means, from time to time, you’re going to encounter a summer day where it’s cold and maybe windy. And the water temperature has dropped maybe as much as 10 degrees. Ugh. Don’t throw in the towel just yet! Because we are anglers first at Rapala®, we anticipated days like this. And we have a solution for you. The ever-reliable Husky Jerk®, another Rapala classic. The secret sauce of the Husky Jerk Series…

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Spro Bait

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass gets harder to entice. Spro’s new Carbon Blade baits offer an assortment of lure designs so anglers can easily modify them to enhance the baits for any fishing situation. Available in two sizes, ½ and ⅜ ounces and 15 different colors, savvy anglers will have extreme versatility and nearly limitless combinations at their disposal. “Blade baits…

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Northland Tackle Walleye

Walleye fans looking to beef up their open-water trolling arsenal this season will do well to consider Northland Fishing Tackle’s Rumble Stick. A tough, smartly designed, balsawood trolling bait available in two deep-diving sizes and 15 “’eye-catching” patterns, this premium stickbait entry imitates larger sized baitfish with a tight action that triggers a predatory strike response. “This is a surprisingly versatile, premium trolling bait,” says Brad Hawthorne, who makes his living as a fulltime guide on Minnesota’s famed Mille Lacs walleye…

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Angler with Walleye

Northland Fishing Tackle® has made a splash in the premium hardbait category with the Rumble balsawood crankbait series designed by Northland chief bait designer Jarmo Rapala—and fishing is better with balsa. Looking forward to the spring walleye bite, Northland is proud to offer anglers the Rumble Shad, a mid-running crankbait available in three sizes with varying diving depths. You’ll quickly discover walleyes and other species find the lure’s unique roll and tight action simply irresistible! The #5 dives 5’ to…

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