News
Angler Hank Cherry Holds Bass

After he won his first Bassmaster Classic in 2020, Berkley pro Hank Cherry and the Berkley bait scientists set out to develop the ultimate jerkbait. More than just one of Cherry’s favorite ways to catch bass and a presentation with which the North Carolina native has become synonymous, the team believed it could produce a bait that would work year-round in any fishery and, hopefully, be a factor in the 2021 Bassmaster Classic on Lake Ray Roberts. All the off-season…

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Berkley Logo

Professional bass fishing fans headed to the 2021 Bassmaster Classic and the accompanying Bassmaster Classic Outdoor Expo can visit the Berkley booth to cash in on sales promotions and get tips from their favorite pros, including bass fishing legend, Hank Parker. Attendees who purchase a reel at the Classic Outdoor Expo can bring their new reel to the Berkley booth to have it spooled with Berkley monofilament (Trilene XL or XT), fluorocarbon (Vanish or Trilene 100% Fluorocarbon) or braid (X5…

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Berkley Logo

As the bass fishing world turns its attention to the Academy Sports + Outdoors 2021 Bassmaster Classic, professional bass fishing fans attending the events can expect to see Berkley pros on and off the water. Nine Berkley pros will compete for the Classic title with additional Berkley pros conducting seminars throughout the three-day run of the Bassmaster Classic Outdoors Expo. Berkley fans who attend the event can cheer on fan-favorite competitors including defending Bassmaster Classic champion Hank Cherry as well…

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Anglers have long sought a solution to eliminate waste and reduce their environmental impact. The current process for repurposing fishing line is complicated and time-consuming, while recycling programs for other tackle are virtually non-existent. Berkley has teamed up with the BoatUS Foundation for the Recast & Recycle Contest to generate innovative ideas to improve the fishing tackle recycling process, increase the amount of fishing line that can be recycled, develop products from recycled items and discover new ways to reuse…

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Angler Jordan Lee with MLF Trophy

Looking at his fourth new lake in four days, Berkley Pro Jordan Lee had a decision to make. After sliding into the championship round of the 2020 General Tire World Championship in the sixth and final spot, Lee had 30 minutes to decide his plan of attack for the final day: go after the greater numbers of smallmouth or fish for the bigger largemouth? Either could be boom or bust, but he felt confident the fishery held championship-clinching largemouth. Luckily,…

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