News
Angler Jordan Lee with MLF Trophy

Looking at his fourth new lake in four days, Berkley Pro Jordan Lee had a decision to make. After sliding into the championship round of the 2020 General Tire World Championship in the sixth and final spot, Lee had 30 minutes to decide his plan of attack for the final day: go after the greater numbers of smallmouth or fish for the bigger largemouth? Either could be boom or bust, but he felt confident the fishery held championship-clinching largemouth. Luckily,…

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Fusion Hook

Innovator in science and technology, Berkley® introduces its latest additions to the Fusion19™ line of ultra-sharp hooks with the launch of three new painted EWG Treble Hook colors, Frog Hooks and Weighted Frog Hooks. Fusion19 hooks are designed for use across all types of fishing with needle points that create easier penetration and increase hook-up ratios. Ideal for use with soft body frogs like the Berkley PowerBait® Buzz’n Speed Toad and Beat’n Paddle Frog, both the Berkley Fusion19 Frog Hook…

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Gulp Alive Minnow

Continuing its ongoing leadership in bait-development technology, Berkley® is expanding its saltwater Gulp!® and Gulp! Alive!® portfolios with the addition of the all new Paddleshad shape, color and size extensions to the popular Swimming Mullet, and a new size for the Grub. In addition to the new sizes and firetail color additions, all of these new baits feature the scientifically proven Gulp! guarantee to catch 30 percent more fish while allowing anglers to forego expensive and short-lived live bait. “We…

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Justin Lucas with Largemouth Bass

Pretty much anyone who’s ever wet a line has, upon the completion of an unsuccessful day on the water, been regaled with a story about how good the fishing was at some point in the recent past. But if there’s a place an angler should have been last week, it was at Sturgeon Bay, Wisconsin, where Berkley®pro Justin Lucas carved his name into the MLF record books by boating more than 300 pounds of smallmouth bass over the course of…

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Berkley FluoroShield

Berkley®’s new FluoroShield™ was voted the best new fishing line in the ICAST 2020 New Product Showcase, awards voted on by members of the fishing media, retailers and other members of the fishing industry. The New Product Showcase awards are presented annually in conjunction with ICAST, which was offered in a virtual setting this year in the absence of an in-person version of the trade show. No company knows more about the science behind fishing line than Berkley. Decades of…

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