No one company knows more about the science behind fishing line than Berkley®. Decades of research, study and testing by Berkley scientists have produced some of the most trusted lines in fishing. Everything from Trilene to Vanish to the most recent introduction of Berkley x5 and x9 braid have been painstakingly tested to ensure they help anglers get more fish in the boat. The same goes for the newest line in the Berkley portfolio, FluoroShield™. An addition to its impressive…
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While it’s true that balsa baits have long been favored by lure makers and anglers for their ability to deliver a desirable action, they lack in durability and consistency due to the imperfections that are inherent in natural materials. Berkley scientists knew there had to be a better way, and after extensive research, their bait development team developed the new Hit Stick, a durable, polycarbonate, floating minnow-style bait that delivers the large, rolling action of a balsa bait. This versatile…
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Clinic is designed to help people interested in learning to fish get started as a way to be both active and socially responsible during the COVID-19 pandemic What: Planned in partnership with Berkley Fishing, Ike’s Fishing 101 is a free entry-level fishing clinic, designed to give families and young anglers the information they need to be successful when fishing. Though fishing is ideally an activity to bring people together, during the COVID-19 pandemic fishing also serves as an ideal social-distancing…
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We know you’d rather be on the water than in their house. We also know that, for many of you, that’s just not possible. That’s why we created the Berkley® 14-Day #FishThroughItChallenge. Every day, we’re challenging you with new opportunities to hone your skills, dig through your gear, highlight your best catches, and engage with other anglers who are as passionate (and perhaps a bit bored) as you. From March 30th through April 10th, we’re posting daily challenges on our…
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Professional anglers make thousands of casts in any given tournament just to have a chance at winning $100,000. This year, at the 50th Bassmaster Classic in Birmingham, Alabama, one lucky fan will only need to make one cast for such a payday. This year’s Berkley Cast for Cash contest will take place during the final weigh in of the Bassmaster Classic, which begins at 3 p.m. local time inside Legacy Arena at the Birmingham Jefferson Convention Complex. One lucky person…
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