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Mercury Marine

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), continues to expand its presence and grow market share at key saltwater boat shows. During the Palm Beach International Boat Show this past weekend, Mercury captured close to 60% share of total outboard engines at the show and almost 70% share of all outboard engines over 200hp on the water. This marks the largest share of outboard engines for Mercury at a Florida show and continues its share gains during key Florida boat…

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Mercury Marine

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), continues to increase its presence at the largest boat shows around the world with a record showing at the recent Dubai International Boat Show. This year, Mercury had the most outboard engines on display during the show capturing close to 90% market share both on-water and on-land. In addition, Mercury also showcased quad 7.6L V12 600hp Verado engines for the first time in the Middle East as well as many Mercury Racing outboards…

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Boat Show Logo

  Plan on attending the Milwaukee Boat Show this year? Follow these steps to get a free Yamaha baseball cap just for having the MyYamahaOutboards app! Come by the Yamaha Outboard booth (#410) in the Wisconsin Expo Center at State Fair Park at the 2022 Milwaukee Boat Show during the dates of January 21-23 and January 26-30 Be one of the first 100 to check in at our booth on any day during the event by giving us your name and showing us the MyYamahaOutboards app…

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Mercury Outboard Motor

For the second straight year, Mercury Marine displayed a record number of engines at the Miami International Boat Show – in 2020, showcasing 115 engines more than any other outboard manufacturer at the show.  This marks four consecutive major Florida saltwater boat shows where Mercury had not only record share, but more engines than any other manufacturer on display.  Mercury also set records at both the 2018 and 2019 Ft. Lauderdale International Boat Show. With the 450R on display in…

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Saltwater Boat

At the Miami International Boat Show® today Yamaha’s U.S. Marine Business accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim. “Customer satisfaction is at the center of…

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