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Fishing boat on lake

Late Friday, November 5, the U.S. House of Representatives passed the historic Infrastructure Investment and Jobs Act, which includes $550 billion in infrastructure funding that supports some of ASA’s top legislative priorities that address conservation and sportfishing. These investments will create jobs, conserve the aquatic environment and preserve one of our nation’s most cherished pastimes. After passing the Senate earlier this year, the bill now heads to the desk of President Biden, who is expected to sign it into law.…

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fishing rod on boat

The Bureau of Economic Analysis (BEA) released economic data for 2020 on outdoor recreation’s powerful and positive economic impact on the U.S. economy today. These new numbers show outdoor recreation generates $688 billion in economic output, comprises 3% of U.S. employees and creates 4.3 million jobs. The report, a snapshot in time of a challenging and uncertain year, includes national and state level data. This is the fourth consecutive year that BEA, an agency of the U.S. Department of Commerce, has released government…

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When it comes to serving the needs of both anglers and fishing tackle dealers, St. Croix Rod – handcrafters of the Best Rods on Earth® for nearly 75 years – subscribes to the “it takes one to know one” school of thought. So, when the family-owned, American company recently added a new E-Commerce manager to its team, it was no big surprise that they chose Curt Schlesinger for the job. A passionate angler with nearly two decades of experience in…

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Pure Fishing Logo

Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synergy Holdings Inc., effective today. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the enthusiast hunting, sport shooting, and rugged outdoor market, also effective today. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s…

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Fishing Tackle Box

Lara Ewen from Marketing Dive wrote a recent article about what is selling in the Covid-19 pandemic now that everyone has stocked up on essentials.  The article cites alcohol, firearms, sporting goods, home office, and pet supplies as all being categories that were up in April.  “What we’ve seen starting March 20th is a move from a ‘stock up’ position to whatever the next trend is,” said Andy Mantis, chief business officer at 1010reveal, which is part of 1010data, a…

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