When it comes to serving the needs of both anglers and fishing tackle dealers, St. Croix Rod – handcrafters of the Best Rods on Earth® for nearly 75 years – subscribes to the “it takes one to know one” school of thought. So, when the family-owned, American company recently added a new E-Commerce manager to its team, it was no big surprise that they chose Curt Schlesinger for the job. A passionate angler with nearly two decades of experience in…
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Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synergy Holdings Inc., effective today. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the enthusiast hunting, sport shooting, and rugged outdoor market, also effective today. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s…
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Lara Ewen from Marketing Dive wrote a recent article about what is selling in the Covid-19 pandemic now that everyone has stocked up on essentials. The article cites alcohol, firearms, sporting goods, home office, and pet supplies as all being categories that were up in April. “What we’ve seen starting March 20th is a move from a ‘stock up’ position to whatever the next trend is,” said Andy Mantis, chief business officer at 1010reveal, which is part of 1010data, a…
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On March 25, 2020, after several days of deliberations, the U.S. Senate approved the Coronavirus Aid, Relief, and Economic Security Act (CARES Act), a massive legislative package that includes $2 trillion in funding for businesses, individuals and the health care industry. This is the third, and largest by far, measure in Congress aimed at addressing the U.S. response to the COVID-19 pandemic. The bill is expected to be taken up by the U.S. House of Representatives on Friday, March 27.…
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