Angler holds striper

It’s been said that aligning one’s passions with one’s vocation is a fundamental formula for happiness. A big part of making the Best Rods on Earth®comes down to having the best – and happiest – people on Earth, people whose love for fishing drives them to help other anglers enjoy better experiences. One such individual at St. Croix Rod is Alex Smay, a passionate angler and former Northeast Regional Account Manager who was recently promoted to Regional Sales Manager. Smay…

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Wes Logan With Bassmaster Trophy

Every bass fisherman has a different story and hails from a different part of the world. But all serious tournament bass fishermen share the same dream. Competing in the Bassmaster Classic. Humminbird® and Minn Kota® pro Wes Logan had such a dream—and that dream is coming true. The first step of that dream began to blossom in 2019 when Logan signed up for the Bassmaster Opens with the main goal of winning an event and earning an automatic bid into the…

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Zack Swanson

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager.  While shepherding the team at Rapala, Swanson also served the broader industry as…

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Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, Brunswick Boat Group, Business Acceleration and Enterprise Marketing Services, has been selected as one of its 40 Under 40 award winners for 2021. “Boating is such an exhilarating industry for any professional to build a career in and I’m honored to be recognized for my contributions, especially now, as marine moves further into the spotlight with the momentum of new boaters entering the category and with them, an incredible…

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