News
Robert Woods with Muskie

St. Croix Rod, handcrafters of the Best Rods on Earth® for 75 years, announces the hiring of Robert Woods as Product Manager. A passionate angler hailing from Southeast Wisconsin, Woods graduated from the University of Wisconsin-Oshkosh and has spent the past eight years at Wells Vehicle Electronics in Fond du Lac. “St. Croix’s continued growth is driven solely by our mission of making anglers better on the water,” says St. Croix VP of Marketing, Jesse Simpkins. “And we’re more committed…

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Jeff Stone

Yamaha U.S. Marine Business Unit announced today that Jeff Stone, Senior Vice President, Skeeter Products, Inc., will now oversee G3 Boats, a leading manufacturer of aluminum and pontoon boats. In his new role, Stone is responsible for manufacturing, operations, marketing and sales for Yamaha U.S. Business Unit subsidiaries G3® and Skeeter® Boats. “Jeff’s steadfast leadership, experience and strong financial management principles will allow Yamaha to continue to invest in the people, facilities and equipment that will make our brands stronger…

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Yamaha Logo

Yamaha U.S. Marine Business Unit announced today the marine technicians who successfully earned Yamaha Master Technician Certification during late 2021 and early 2022. In order to earn the certification, experienced marine technicians must complete six week-long courses covering outboard engine operating systems, proper installation, service and maintenance procedures, and troubleshooting skills. Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis. “Those who obtain Yamaha Master Technician certification are among an elite group of…

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Perissa Millender Bailey

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has named Perissa Millender Bailey Vice President and General Manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy. Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and planning director. At Ford, she spearheaded electric vehicle user experience, charging strategy, driving the business plan for electric vehicle…

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Like the rest of the country, just about everyone in professional fishing circles and the recreational fishing industry is feeling the bite from inflation and a rising cost of living. The price of gas alone can really cut into your fishing opportunities in terms of the gear you can afford, the destinations you’ll fish, tournaments you’ll enter, and the repairs you’ll undertake – and all of this has a ripple effect on earnings of industry pros. At the National Professional…

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