Like the rest of the country, just about everyone in professional fishing circles and the recreational fishing industry is feeling the bite from inflation and a rising cost of living. The price of gas alone can really cut into your fishing opportunities in terms of the gear you can afford, the destinations you’ll fish, tournaments you’ll enter, and the repairs you’ll undertake – and all of this has a ripple effect on earnings of industry pros. At the National Professional…

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Zman Lure Designer Jose Chavez Holds Bass

For fishing industry veteran Jose Chavez, the business of angling has always distilled down to a simple yet meaningful mantra: “I’m a big fan of the everyday angler and the lifestyle,” believes Chavez. “For me, it’s about putting the types of lures in people’s hands that produce amazing, unforgettable on-the-water experiences.” Recently, the talented angler and innovative lure designer joined forces with Z-Man Fishing, assuming a new role as Director of Product Development. Chavez immediately enriches the Z-Man culture with…

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The American Sportfishing Association(ASA) is pleased to announce that Larry Phillips has joined ASA as its Pacific Fisheries Policy Director. Phillips most recently served as the Region 6 Director for the Washington Department of Fish & Wildlife (WDFW). Phillips is based in Olympia, Wash. “It’s my pleasure to welcome Larry to ASA’s Government Affairs team,” said Mike Leonard, ASA’s vice president of Government Affairs. “Larry is widely respected throughout the Pacific Northwest and has been a leader in the Washington…

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Dale Barnes

Dale Barnes, Marketing Division Manager for Yamaha Marine Engine Systems, became a Legacy Life Member of CCA-California upon the occasion of his retirement on March 11, 2022. Further honoring his career-long dedication to marine conservation and sustainability, Yamaha Marine committed to 2022 CCA-California matching funds sponsorship, which will help raise additional resources toward conservation projects in the state of California. “Throughout his 23-year career with our company, Dale has been a champion and driving force behind Yamaha’s commitment to conservation,”…

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John Chambers

The American Sportfishing Association (ASA) is pleased to announce that John Chambers has joined ASA’s Communications team as Public Affairs Manager. Chambers brings extensive experience in public affairs, policy and communications from his time on Capitol Hill as well as an understanding of conservation and fisheries issue. He is based in ASA’s headquarters in Alexandria, Va. The role of the Public Affairs Manager directly supports the association’s strategic priorities including building the sportfishing community, strengthening our communications efforts and increasing engagement. This…

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