News
Jason Mitchell Holds Walleye

Northland is proud to announce the addition of fishing industry stalwart, Jason Mitchell, TV host and producer, and former esteemed walleye guide, to their ranks of open-water pro staff and product development team. “We’ve been using open-water Northland Fishing Tackle stuff for years. I’m a big fan of the Rainbow Spinner Harnesses, Butterfly Blade Float’n Harnesses, Deep-Vee Jig, and much more. Northland has iconic products especially in the walleye fishing realm that we’re all familiar with. So, I’m especially pleased…

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The American Sportfishing Association (ASA) is pleased to announce that Martha Guyas, an expert in Florida’s marine fisheries management and policy development, has joined ASA’s Government Affairs team as Southeast Fisheries Policy Director. She is based in Tallahassee, Florida’s state capitol. “ASA’s Board of Directors’ vision to create the Keep Florida Fishing program in 2015 has greatly increased our involvement and influence in the Southeast region, resulting in positive policy outcomes that benefit fishing access and conservation,” said Mike Leonard,…

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Marketing Director Bagley Baits

Northland is in a clear uptrend. The recent surge started in 2019 with the onboarding of fishing industry veteran Gregg Wollner as CEO to captain the burgeoning brand. Less than a year later Northland acquired the fabled fishing brand Bagley, expanding into premium hardbaits. Rep groups have been added, too, not to mention a constant stream of innovative product introductions. And now, the historic brand has harnessed the progressive marketing knowhow of industry ace Mike Anselmo. “I have known Mike…

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Mary Beth Long

The American Sportfishing Association (ASA) is pleased to announce that Mary Beth Long has joined the ASA staff as Vice President of Communications. Long will lead the communications team in their efforts to promote the association and its initiatives through its influential government affairs policy work, its angler-based advocacy campaign, Keep America Fishing; ICAST, the sportfishing industry’s annual trade show; and fisheries conservation advocacy efforts. ”Mary Beth comes to us with a wealth of experience in communications, public affairs and marketing,” said ASA President…

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Yamaha Marine Apprentice Program

Sunshine Boats and Motors, in conjunction with Yamaha Marine, announced today that Dustin Bearden is the first apprentice to successfully complete the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU). YMAP includes 4,000 hours of comprehensive, hands-on Yamaha outboard technician training supported by an online platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200806005581/en/ Dustin Bearden is the first to complete the Yamaha Marine Apprentice Program. (Left to Right) Florida Department of Education Apprenticeship…

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