News

Wildlife Forever is proud to release the 2021 Clean Drain Dry Initiative® annual accomplishment report. Through media outreach, communications marketing, and community engagement, the public awareness campaign has generated a record-breaking 117 million impressions in 2021. Invasive species threaten fishing, boating, and outdoor recreation. Implementing a partner led, consistent, best practices campaign empowers users to prevent the spread. “Invasive Species are a national conservation priority. I want to thank our partners for working together to help make invasive species relevant…

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Mountain Lake

Wildlife Forever, U.S. Fish and Wildlife Service, U.S. Forest Service, and state agencies across the west have aligned efforts to educate boaters about aquatic invasive species (AIS). Through multimedia efforts, the “Clean Drain Dry: Protect the West” campaign has reached over 1.3 million people and counting. The “Clean Drain Dry: Protect the West” campaign is a collaborative effort to stop the spread of AIS by educating boaters about watercraft transportation rules and regulations in western states. The campaign features a…

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Clean Drain Dry Act

Wildlife Forever is proud to release the 2020 Clean Drain Dry Initiative®annual accomplishment report. Through media outreach, communications marketing, and community engagement, the public awareness campaign has generated over 85 million impressions in 2020.  Invasive species threaten fishing, boating, and outdoor recreation. Implementing consistent best practices empowers users to prevent the spread. “Ensuring biodiversity and the integrity of our public lands and waters is a national priority. Recreational users are the backbone to preventing the spread of invasives. They also…

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Algae Lake

Wildlife Forever and the Clean Drain Dry Initiative™ endorse the new Invasive Species Strategic Plan recently released from the Department of the Interior (DOI). The DOI manages much of our nation’s federal natural resources, providing public access to millions of acres of land and water.  For more than 60 years, the DOI has been actively engaged in managing invasive species in places such as national parks, national wildlife refuges, fish hatcheries and other public lands. In 2020, Wildlife Forever signed…

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Invasive Species Research

White Bear Lake, MN – Wildlife Forever and the national Clean Drain Dry Initiative™ have developed a new Invasive Species Resource Center. Invasive species impact property values and are a leading cause of population decline in fish and wildlife. The cost to the United States economy is more than $120 billion every year.  With support for the USDA Forest Service, this clearinghouse will serve as a powerful tool for sharing important invasive species information with researchers, resource managers, policy makers…

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