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Pure Fishing is proud to support the efforts of the Congressional Sportsmen’s Foundation (CSF) and other conservation partners in encouraging individuals and families to enjoy the outdoors while practicing #ResponsibleRecreation. CSF, along with other conservation organizations, recently launched the #ResponsibleRecreation campaign as an effort to encourage Americans to responsibly enjoy outdoor recreation while adhering to COVID-19 public health practices and natural resource stewardship principles. Whether participating in hunting, fishing, recreational shooting or other outdoor opportunities, these activities support mental and…

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AFTCO customers have purchased 35,000 fishing masks, generating 70,000 mask donations and counting. Our customers and partners in retail have risen to the occasion, helping donate 20,000 fishing face masks and 50,000 disposable masks. We are blown away by your support and cannot thank you all enough for helping to make a postive impact within our communities. We have learned a lot during this journey, including how thankful we are for the fishing and outdoor community. As we coordinated the distribution of…

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Fishing Tackle Box

Lara Ewen from Marketing Dive wrote a recent article about what is selling in the Covid-19 pandemic now that everyone has stocked up on essentials.  The article cites alcohol, firearms, sporting goods, home office, and pet supplies as all being categories that were up in April.  “What we’ve seen starting March 20th is a move from a ‘stock up’ position to whatever the next trend is,” said Andy Mantis, chief business officer at 1010reveal, which is part of 1010data, a…

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In many parts of the country, the COVID-19 virus has put a temporary halt to recreational boating activities. Here are four things you can do that will jump-start your season and keep you busy. Make sure when ordering any item online that it’s in stock and that the vendor is currently shipping. Before heading to the virtual checkout cart, call to verify when you’ll get your order because many companies are temporarily closed but are taking orders. Install a Track…

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Money

Yesterday, the U.S. House of Representatives passed a bill providing additional funding into existing programs to assist small business in response to the COVID-19 pandemic. The President is expected to sign the bill into law today. The legislation authorizes $310 billion into the Paycheck Protection Program (PPP), the loan program designed to keep employees on small company payrolls. The initial $350 billion provided into PPP, created last month as part of the $2 trillion Coronavirus Aid, Relief, and Economic Security…

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