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St. Croix Rod Manufacturing

Rare are the people, business and industries left unaffected by the coronavirus pandemic. Even places like rural Price County, Wisconsin – a Northwoods community with just 14,000 residents and only two confirmed COVID-19 cases to-date – were recently shut down with most of the rest of the nation… and much of the world. Price County is a scenic and sleepy paradise for its residents and visiting anglers. It’s home to more than 400 lakes – the majority of them officially…

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Cash Money

On Friday, June 5, President Trump signed into law the Paycheck Protection Program (PPP) Flexibility Act which provides small businesses who are participating in PPP with additional time and flexibility to keep their employees on the payroll and ensure continued business operations. “Many of the American Sportfishing Association’s (ASA) members received PPP loans,” said ASA’s Government Affairs Vice President, Mike Leonard. “While these loans have been a significant help during the economic hardship created by the COVID-19 pandemic, certain loan…

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Family Boating

What a difference a few months makes. In mid-March, many of the nation’s outdoor recreational activities were shut down due to the rapid spread of the COVID-19 virus. Authorities in many hard-hit states like Washington, Michigan, New York and Maryland were taking no chances and prohibited most recreational boating within their borders. Now that we’re edging into summer, boating in all 50 states has opened up again. And if ever we needed boating in our lives, now’s the time. For…

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Pure Fishing Logo

Pure Fishing is proud to support the efforts of the Congressional Sportsmen’s Foundation (CSF) and other conservation partners in encouraging individuals and families to enjoy the outdoors while practicing #ResponsibleRecreation. CSF, along with other conservation organizations, recently launched the #ResponsibleRecreation campaign as an effort to encourage Americans to responsibly enjoy outdoor recreation while adhering to COVID-19 public health practices and natural resource stewardship principles. Whether participating in hunting, fishing, recreational shooting or other outdoor opportunities, these activities support mental and…

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AFTCO customers have purchased 35,000 fishing masks, generating 70,000 mask donations and counting. Our customers and partners in retail have risen to the occasion, helping donate 20,000 fishing face masks and 50,000 disposable masks. We are blown away by your support and cannot thank you all enough for helping to make a postive impact within our communities. We have learned a lot during this journey, including how thankful we are for the fishing and outdoor community. As we coordinated the distribution of…

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