News
Angler catches bass

Confidence baits. We’ve all heard the phraseology. It’s that lure or select few baits anglers go-to at the onset, or if what’s supposed to be in play according to your horoscope or bait shop intelligence…isn’t. Full disclosure. Hardbaits were my Achilles heel, or rather, a category I avoided for years because I didn’t trust or understand them. That all changed in a former life when I lived on the Ouachita River in Hot Springs, Arkansas. I only scratched the hardbait…

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Rumble Crankbait

Northland Fishing Tackle® is now in the premium hard bait game with the new Rumble series crankbaits designed by chief lure designer, Jarmo Rapala…and fishing is definitely better with balsa. The Rumble series is born from a block of balsa wood and welded with through-wire construction, then finished with hand painting and individual tank testing. All Northland Rumble baits are handmade from start-to-finish employing the company’s signature Heat Compression Molding (HCM) process that promises unmatched durability… and baits that run…

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Northland Rumble Crankbait Fishing Lure

Anglers are in for a treat this season with the release of Northland® Fishing Tackle’s new Rumble Shiner. Based on an original design by Ugly Duckling Lures’ creator, Aleksandar Veselinovic, and refined by Jarmo Rapala, this premium minnow-style hard bait should be a big hit with just about any freshwater predator species. “Simply put,” says Jarmo Rapala, “fishing with balsa is better, and we have the best balsa plugs on the market today. All of Northland’s Rumble Series lures –…

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