News
St. Croix Rods

St. Croix Rod of Park Falls, Wisconsin – America’s premier, family-owned fishing rod manufacturer for nearly 75 years – makes it its mission to provide every angler with the tools they need to maintain the upper hand in any fishing situation. The most-recent results of this mission were showcased to the fishing industry at last July’s ICAST show, where St. Croix introduced three all-new rod series – Victory, Seage Surf, and Tundra Ice – along with four completely reimagined and…

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Angler Holding Crappie

Don’t overthink it. Keep it simple stupid (KISS). Sometimes, there’s a reason the fullest buckets and livewells come at the hands of the most elementary approaches. Catching springtime crappies beneath a properly set bobber, with the perfect morsel, is one of those times. Watch how crappie ace Nick Cekalla intelligently blankets probable fish holding hangouts with a very simple plan. Bait or not to bait, that is the question. Cekalla, like other panfish aficionados forego live bait, rather relying on…

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Kayak Angler

“Panfish” is perhaps the biggest catchall category in fishing. Essentially, if it’s round and measures somewhere between the size of an adult hand and the fateful frying pan, it’s a panfish. We’re talking about the zillion species of sunfish, a couple styles of crappies, as well as – in the opinion of many including myself – white bass. Drumroll please… And now you’re being urged to pursue the commonest freshwater fish in North America with the uncommonest of approaches: pedal…

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    The Ultra-Thin box from Lure Lock is ideal for organizing stick baits, shallow-diving crankbaits and jigging raps and comes in two models…one with no dividers so you can get as creative as you want and one with four compartments for easy organization. Like all Lure Lock cases, it is made of 100% Polypropylene for enhanced durability.  The Thin Box from Lure Lock features patented Tak Logic technology which is scent free, easy to clean and environmentally safe.  The…

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  Don’t miss out on another big announcement 2020 promises to be a big year for JL Marine, the makers of the original Power-Pole Shallow Water Anchor. We have big plans and plenty of exciting news coming in the new year and we want to make sure all of you who work in outdoors media are kept up to date. Part of that is migrating our email communication to a new system and updating our list of contacts. You are receiving…

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