St. Croix Rod, makers of the Best Rods on Earth®, announces the engagement of Greg Goddard as International Sales Representative. In his new position with St. Croix, Goddard will identify and provide new levels of strategic support to international distributors and retailers for the benefit of anglers worldwide. “Over the past several months, we have been assessing the challenges and opportunities of our international business,” says St. Croix Director of Sales, Steve Self. “We have spoken to many overseas distributors to…

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