News

Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, we gave anglers the chance to offer ideas and inspiration and help design a new ElaZtech® bait from inception to completion. Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited you into the circle of trust. We took an idea from concept and raw sketches to prototype and ultimately, a fully realized surface-kicking amphibian. Fan commentary, interaction…

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Angler holding walleye

Walleye season is in full swing as late spring transitions to early summer. That means it’s time to hit it hard before the bite settles into a slower, hot-weather pattern. One way to score big right now is by triggering reaction strikes with rip jigging, a technique for which Northland Fishing Tackle’s Rippin’ Minnow was specifically designed. Combining the trademark dart-and-circle action of Northland’s popular Puppet Minnow hard-water bait with the allure of a baitfish-shaped soft-plastic body, the Rippin’ Minnow…

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Angler cast fishing lure

“Reaction strike” is a common buzz-phrase amongst educated anglers. Essentially, it means hungry or not, fish can’t resist hitting a properly presented, high velocity bait. “Rip jigging” has evolved into an effective technique for generating reaction strikes. And Northland’s innovative Rippin Minnow is perfectly conceived for the task. The Rippin Minnow combines the trademark darting and circling of the Northland Puppet Minnow with the allure of a baitfish shaped soft plastic body. The Rippin’ Minnow relies on a gliding jig…

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