News
Angler Hooking fish with St. Croix Rod

Challenge and crisis create “learning moments”, and the first half of 2020 has offered our great nation a wealth of teachable lessons. Any American remotely paying attention now understands quite well the importance of domestic production of goods. From the critical PPE and supplies necessary to respond to a global health pandemic to the day-to-day products that support our normal lives and livelihoods, “Made in the USA” has taken on new levels of meaning and importance for many Americans. After…

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St. Croix Angler with Largemouth Bass

There are many good reasons why our expansive Mojo family of species- and technique-specific fishing rods are so popular with anglers, but most say it all comes down to the exceptional performance they deliver at a really attractive price. We might add that they’re handcrafted with great care using premium St. Croix materials and technologies, feature superb components, look stunningly beautiful and come with a five-year transferrable warranty backed by St. Croix Superstar Service… but, hey, we can definitely live…

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AFTCO Buy 1, Give 1

In response to COVID-19, AFTCO is excited to announce its new Buy 1, Give 1 Mask Donation Program. AFTCO has produced a run of fishing face masks in short order to help address the immediate needs of the public and community. For each Buy 1, Give 1 Mask sold, AFTCO will donate a mask to a community organization in need. After the CDC updated their guidance recommending that the public wear a non-medical fabric face covering, AFTCO received an avalanche…

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The walleye opener. It’s a rite of passage. For some families and lifetime chums, it’s angling’s springtime equivalent of deer camp. That Friday night potluck feast, followed by hours of comparing new lures, recalling openers of yesteryear, and maybe tossing back a few adult beverages. With all that’s going on throughout the world, this year’s walleye opener may look a little different, but it doesn’t mean the fun has to leave like air out of a party balloon. Even in…

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Female Angler Lands Bass

You’ve heard about it. You’ve read about it. Now, here’s your chance to own and fish St. Croix’s most sensitive rod ever… the all-new Legend® Xtreme. Sensitivity Redefined Unveiled to the public at the Bassmaster Classic earlier this month, the new Legend Xtreme blends St. Croix’s reengineered SCV carbon blanks and top proprietary technologies with Daiwa AGSTM carbon fiber guide frames with SiC rings and an all-new Gen2 Xtreme-Skin handle. The reengineered SCV carbon found in the new Legend Xtreme…

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