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People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. In fact, estimates from the Recreational Boating and Fishing Foundation (RBFF) and the American Sportfishing Association (ASA) suggest that not only did current anglers continue fishing throughout last year’s pandemic, but an additional eight to ten million new and reactivated anglers also took to the water. That’s great news for our community of anglers and is worthy of…

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Angler with Snook

Springtime is here. No matter where one plies the briny trade of surf and inshore fishing, late April, May and early June will likely offer some of the year’s best action. Whatever your quarry, be prepared, because it’s time to stick it to them. “It’s amazing how the action suddenly comes alive this time of year,” says Alex Smay, Northeast Account Manager for St. Croix Rod, whose vocation keeps him in constant communication with those on the front lines of…

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Victory Contest

Victory reveals itself in many forms, each as unique as the individual who defines it. A personal-best big bass? Spending more time on the water with family or friends? Winning a tournament? All of these are victories for those who set the goals. St. Croix, handcrafters of the Best Rods on Earth®, wants to hear your Voice of Victory. Tell us about a personal victory you’ve experienced and you’ll earn a chance to win one of eight (8) Victory prize…

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Lure Lock Lure Locker

Lure Lock, makers of the revolutionary tackle box system featuring their patented Tak Logic Gel technology, is pleased to announce that their award-winning Lure Locker is now available in two new models.  The Lure Locker won the ICAST Best of Show Award for the Tackle Management Category in 2018 and since then has been a favorite for anglers looking to store their Lure Lock Boxes. The new LLIC5 Lure Locker model holds four Ultra-Thin Boxes, along with a single 3…

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Largemouth Bass

Good morning West Coast! Temperatures should be in the upper 70s this week with lows in the 60s. Do you know what time it is? Dang right: It’s monster bass time, and that means California dreams of double-digit largemouths are about to become reality. With waters warming quickly now, the big girls are sliding up shallow, which – in the case of the bigger, deeper, clear-water lakes and reservoirs of central and southern California – might be anywhere from two…

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