News
Angler Lands Bass with St. Croix Victory Rod

Bass anglers experience diverse victories, some of which are shared by all. One such collective win is the injection of millions of new and reactivated anglers into our sport, largely created by last year’s pandemic. Yet another comes in the form of today’s much-anticipated announcement of St. Croix’s all-new Victory Series of bass rods. Most, however, are much more personal. Voices of Victory Retired U.S. Special Forces Green Beret Greg Stube spent most of his adult life in service of…

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Lure Lock Soft-Sided Bag

From hauling your Lure Lock boxes to and from your boat or keeping them contained in one of your boat’s storage compartments, the new Lure Lock Pack provides you with an easy and convenient way to store five LL2 Lure Lock boxes. A durable, water-resistant nylon material will allow you to be out in the elements and know your Lure Lock Boxes and tackle are protected, and with a molded waterproof bottom, you will not have to worry about water seeping…

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Angler Flips Bass Lure In Vegetation

Everyone has goals. When we reach them we win, we celebrate, and then we move on. It’s how anyone becomes better. Some years deliver more wins than others. By most measures, 2020 was dismal, but with enough reflection, anyone can find some bright spots. While the pandemic crippled certain aspects of our lives, it also afforded the opportunity for many anglers to spend more time on the water. If you’re among that group, that’s a win. Here at St. Croix…

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Angler holds bass

You’ve probably heard it or read it; St. Croix has been handcrafting the Best Rods on Earth in Park Falls, Wisconsin for over 70 years. On the surface, the statement is just what it seems. St. Croix employs nearly 400 people, many of whom use their hands to combine the best raw materials and technologies, transforming them into the fishing tools that give anglers the upper hand in any situation. Yes, St. Croix utilizes advanced machines, computers and tooling to…

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Ice Fishing Angler Holds Bluegill

The midwinter dog days are here with ultra-cold weather, which can mean tougher bites. To help anglers through this period, Northland’s Nick Lindner hooks up with Will Pappenfus, a noted panfish expert and Team Northland pro, and they dissect ways to get on bull bluegills and slab crappies despite midwinter’s challenges. The video walks through some extremely valuable information on determining location, the right presentation, and gear recommendations to get the job done. In terms of location, Will recommends anglers…

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