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Angler holding perch

All-too-often lures are described as “deadly”. Death to the fish, because so many are caught in the clutches of these baits. But how about a lure that’s both deadly and, well, dead? Like in the shape of a coffin? That’s precisely what the lure designers at Northland have embalmed. Northland is proud to introduce a radical new design in ice fishing spoons. Shaped like an actual casket, the Buck-Shot Coffin Spoon™ is anything but dead in the water. It’s flat-sided…

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Gulp Alive Minnow

Continuing its ongoing leadership in bait-development technology, Berkley® is expanding its saltwater Gulp!® and Gulp! Alive!® portfolios with the addition of the all new Paddleshad shape, color and size extensions to the popular Swimming Mullet, and a new size for the Grub. In addition to the new sizes and firetail color additions, all of these new baits feature the scientifically proven Gulp! guarantee to catch 30 percent more fish while allowing anglers to forego expensive and short-lived live bait. “We…

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Rapala Rap-V

Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it. Wherever you fish. Whenever you fish. For whatever you fish for… There’s a new lure that will catch them all – bass, pike, walleye, panfish, stripers – and much more. Introducing the new Rap-V™ Blade. The “V” stands for maximum versatility. And it’s the most versatile fishing lure ever created by Rapala®. The multitool of fishing lures. The…

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