News
Berkley Frittside Crankbait

When Berkley® scientists collaborated with David Fritts to create the Berkley Frittside™ they knew they had a lure that was scientifically proven to catch bass, but even they were surprised at how fast it cemented itself as one of the hottest crankbaits in bass fishing. In just a short period of time it has racked up a lengthy list of accomplishments including the 2019 MLF Redcrest win, a 2020 FLW Pro Circuit event win and a host of Top-10 finishes…

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Strike King XD Crankbaits

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running crankbaits. From the inception of the XD crankbaits starting with the smallest profile 3XD all the way to Ultra Deep 10XD, Strike King has the water column covered not only in depths but also profile size. The smallest…

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Berkley Hit Stick

While it’s true that balsa baits have long been favored by lure makers and anglers for their ability to deliver a desirable action, they lack in durability and consistency due to the imperfections that are inherent in natural materials. Berkley scientists knew there had to be a better way, and after extensive research, their bait development team developed the new Hit Stick, a durable, polycarbonate, floating minnow-style bait that delivers the large, rolling action of a balsa bait. This versatile…

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Angler Patrick Walters with Largemouth Bass

With the Bassmaster Elite Series on hold due to coronavirus concerns, South Carolina pro Patrick Walters has been using his downtime to dial in a big-fish bait he’s confident could someday win him a tournament – the Storm® Arashi® Glide, a 7-½-inch, single-joint, hard swimbait with a replaceable soft tail. “That’s the bait I’ve been mesmerized by lately and have been playing with a lot,” says Walters, a Rapala® pro (Storm is a Rapala Respected Brand). “It’s got draw power…

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Bio Minnow Swimbait

Fish Lab Tackle is becoming known for its high quality baits and lifelike swimming actions and this is no exception with the introduction of the Bio-Minnow swimbaits for 2020. The Bio-Minnow Swimbait is a soft bodies T-Tail swimbait that is designed to start kicking the instant the bait comes through cover and kicks at slow or fast retrieve. “The Bio-Minnow Swimbait family has a great secondary action.” States Mike Bennett, Product Development manager.  “These baits draw in hungry fish from…

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