News
Giant European Perch caught on Zman Soft Plastics

Any way you view it, a pot-bellied 14-inch “seven-striper” from North America is one impressive yellow perch. But show us a true 20-incher—a fish Swedish angler Tomas Helge Sköld calls ‘perchzilla’—and American anglers might just drop what they’re doing and hop on the next flight abroad. The transformation of a species began about 100 million years ago. As tectonic plates shifted and separated North America from Eurasia, once-related plant and animal species found themselves at opposite ends of the globe.…

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Bobby Lane Hoists REDCREST Trophy

The 2022 Major League Fishing’s REDCREST belongs to Lakeland, Florida native Bobby Lane – a championship title long overdue in Lane’s successful career. Lane and the Berkley Frittside were an unstoppable duo on championship Sunday, boating 10 bass for 29lbs 14oz. Heading into day one of competition, many eyes were locked on Lane’s SpiderWire DuraBraid wrapped Phoenix boat, anticipating what may be up his sleeve. After a decent start on day one, Lane breezed through the Qualifying round in eighth…

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Spro Bait

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass gets harder to entice. Spro’s new Carbon Blade baits offer an assortment of lure designs so anglers can easily modify them to enhance the baits for any fishing situation. Available in two sizes, ½ and ⅜ ounces and 15 different colors, savvy anglers will have extreme versatility and nearly limitless combinations at their disposal. “Blade baits…

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Goat ToadZ

Set aside the snark and the time wasters posing as social media pundits and you’re left with actual people—real-world folks driven by positivity, possibility and edifying ideas. Anglers, perhaps more than most, prefer to cheer their friends’ accomplishments and pass along cool new ways to simply have fun and catch more fish. Right from project launch, this same optimistic outlook spurred the development of the GOAT ToadZ, a radical new ElaZtech® surface bait built via fan interaction, ideation and plenty of…

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Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, we gave anglers the chance to offer ideas and inspiration and help design a new ElaZtech® bait from inception to completion. Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited you into the circle of trust. We took an idea from concept and raw sketches to prototype and ultimately, a fully realized surface-kicking amphibian. Fan commentary, interaction…

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