Fishing Lures

Northland’s New Tandem Willow Reed-Runner is a Versatile Gamefish Pleaser.

July 28, 2021

Spinnerbaits are as ubiquitous to fishing as apple pie is to America. It’s unlikely you’ll find an angler’s arsenal that doesn’t contain at least a handful of spinnerbaits, diehard casters brandishing multiple styles, sizes and colors, each geared for specific species and conditions. For 2022, Northland Fishing Tackle puts a new spin on their infinitely popular Reed-Runner®, the new Tandem Willow Reed-Runner®. The garish spinnerbait is flush with aggressive blades and long on design and component quality. Gizzard Shad (New…

New Northland Rumble Bug Is a Snack Fish Can’t Resist

July 21, 2021

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NPAA Supporting Partner News

When walleye, bass, and jumbo panfish put on their finicky act, it often takes a special treat to turn them on. Enter Northland’s new Rumble Bug, a 4-cm (1.57-inch) bite-sized balsa body diving plug with a small profile, tight wiggle, and the ability to take advantage of multi-species opportunities when cast or trolled around weed lines, hard structure and other cover. It especially excels at tempting walleye in deep water when presented on lead-core line. “This little puppy will catch…

Cherry Pulls a Stunna

June 17, 2021

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NPAA Supporting Partner News

After he won his first Bassmaster Classic in 2020, Berkley pro Hank Cherry and the Berkley bait scientists set out to develop the ultimate jerkbait. More than just one of Cherry’s favorite ways to catch bass and a presentation with which the North Carolina native has become synonymous, the team believed it could produce a bait that would work year-round in any fishery and, hopefully, be a factor in the 2021 Bassmaster Classic on Lake Ray Roberts. All the off-season…

Northland Pro Brad Hawthorne Capitalizes on the Early Summer Walleye and Smallmouth Bite

June 10, 2021

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NPAA Supporting Partner News

The feed bags are on… Walleye spawning season has ended, and fish are in beast mode. And, for the most part, smallmouth bass are wrapping up, and either are, or will be in a similar feeding frenzy. As you’ll see in this video, Northland pro and professional guide Brad Hawthorne has the luxury of pursuing both on the same body of water, Minnesota’s Lake Mille Lacs. Improving prospects, these species frequently inhabit the same climes: shoreline rock, shallow reefs and…

Northland’s Rippin’ Minnow Infuriates Walleyes

June 3, 2021

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NPAA Supporting Partner News

Walleye season is in full swing as late spring transitions to early summer. That means it’s time to hit it hard before the bite settles into a slower, hot-weather pattern. One way to score big right now is by triggering reaction strikes with rip jigging, a technique for which Northland Fishing Tackle’s Rippin’ Minnow was specifically designed. Combining the trademark dart-and-circle action of Northland’s popular Puppet Minnow hard-water bait with the allure of a baitfish-shaped soft-plastic body, the Rippin’ Minnow…

Northland’s New Tandem Willow Reed-Runner is a Versatile Gamefish Pleaser.

New Northland Rumble Bug Is a Snack Fish Can’t Resist

Cherry Pulls a Stunna

Northland Pro Brad Hawthorne Capitalizes on the Early Summer Walleye and Smallmouth Bite

Northland’s Rippin’ Minnow Infuriates Walleyes

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