News
Zman baits

Where guides fish on their days off creates a pretty tempting trail of breadcrumbs. A similar perception often applies to fishing tackle makers and their after-hours aquatic venues of choice. Want to know where the fish are biting? Tailpipe the trucks and boats of a true fish head straight to the ramp. Want to find out where the heart of a lure maker lies? Come to ICAST. “Even though we build over a hundred lures for freshwater fishing, most of us are saltwater…

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Crappie Lures

Run a search for ‘new panfish baits’ and you quickly realize the internet could stand to rethink its definition of new. Blame Wikipedia. Or Virgil Ward (j/k) Either way, appearing on screen are a whole lot of old feathered jigs, rubber tube baits and twistertail grubs—not to mention the odd antique inline spinner. All proven crappie and panfish baits, no doubt. If we’re being honest, though, panfish anglers (over 8-million strong) deserve to benefit from the same level of lure innovation…

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Giant European Perch caught on Zman Soft Plastics

Any way you view it, a pot-bellied 14-inch “seven-striper” from North America is one impressive yellow perch. But show us a true 20-incher—a fish Swedish angler Tomas Helge Sköld calls ‘perchzilla’—and American anglers might just drop what they’re doing and hop on the next flight abroad. The transformation of a species began about 100 million years ago. As tectonic plates shifted and separated North America from Eurasia, once-related plant and animal species found themselves at opposite ends of the globe.…

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Bobby Lane Hoists REDCREST Trophy

The 2022 Major League Fishing’s REDCREST belongs to Lakeland, Florida native Bobby Lane – a championship title long overdue in Lane’s successful career. Lane and the Berkley Frittside were an unstoppable duo on championship Sunday, boating 10 bass for 29lbs 14oz. Heading into day one of competition, many eyes were locked on Lane’s SpiderWire DuraBraid wrapped Phoenix boat, anticipating what may be up his sleeve. After a decent start on day one, Lane breezed through the Qualifying round in eighth…

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Spro Bait

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass gets harder to entice. Spro’s new Carbon Blade baits offer an assortment of lure designs so anglers can easily modify them to enhance the baits for any fishing situation. Available in two sizes, ½ and ⅜ ounces and 15 different colors, savvy anglers will have extreme versatility and nearly limitless combinations at their disposal. “Blade baits…

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