News
Walleye caught by angler

The feed bags are on… Walleye spawning season has ended, and fish are in beast mode. And, for the most part, smallmouth bass are wrapping up, and either are, or will be in a similar feeding frenzy. As you’ll see in this video, Northland pro and professional guide Brad Hawthorne has the luxury of pursuing both on the same body of water, Minnesota’s Lake Mille Lacs. Improving prospects, these species frequently inhabit the same climes: shoreline rock, shallow reefs and…

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Angler holding walleye

Walleye season is in full swing as late spring transitions to early summer. That means it’s time to hit it hard before the bite settles into a slower, hot-weather pattern. One way to score big right now is by triggering reaction strikes with rip jigging, a technique for which Northland Fishing Tackle’s Rippin’ Minnow was specifically designed. Combining the trademark dart-and-circle action of Northland’s popular Puppet Minnow hard-water bait with the allure of a baitfish-shaped soft-plastic body, the Rippin’ Minnow…

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Angler Holding Muskie

Crankbaits simply catch fish. They always have and always will. And when you’re talking tape-measure fish, big crankbaits are where it’s at. Along those lines, Northland Fishing Tackle® is proud to introduce the new Rumble Beast, a bait designed specifically to target the biggest, baddest fish that swim, like monster pike and muskies. The Bagley-inspired and Jarmo Rapala redesigned Beast is just the bait for alpha carnivores. It features a durable body, two-piece locking lip technology, heavy wire black nickel…

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Anglers holding muskie

When fishing the meanest fish that swim in freshwater—we’re talking muskies and mega pike—you need the right gear. That includes the right rod and reel and the right presentation. What do massive muskies and pike like to eat? Big baits—topwaters, rubber creations, bucktails and crankbaits. Speaking of the latter, here’s your brand-new choice for crankbaits that tempt the biggest of fish with its unique shad/panfish profile… The Bagley-inspired and Jarmo Rapala redesigned Rumble Monster is just the bait for big…

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Rumble Shad

In March of 1958, rockabilly guitarist phenom Link Ray released his single “Rumble” and listeners immediately took note with dance halls and jukeboxes practically wearing out the vinyl. The instrumental featured some of the first uses of distortion and feedback that would shake up the rock ‘n’ roll scene forever. Now, over sixty years later, Northland Fishing Tackle® is proud to release its own rock ‘n’ roll sensation with the name Rumble – a premium hardbait designed by Northland chief…

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