News
Goat ToadZ

Set aside the snark and the time wasters posing as social media pundits and you’re left with actual people—real-world folks driven by positivity, possibility and edifying ideas. Anglers, perhaps more than most, prefer to cheer their friends’ accomplishments and pass along cool new ways to simply have fun and catch more fish. Right from project launch, this same optimistic outlook spurred the development of the GOAT ToadZ, a radical new ElaZtech® surface bait built via fan interaction, ideation and plenty of…

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Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, we gave anglers the chance to offer ideas and inspiration and help design a new ElaZtech® bait from inception to completion. Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited you into the circle of trust. We took an idea from concept and raw sketches to prototype and ultimately, a fully realized surface-kicking amphibian. Fan commentary, interaction…

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ZMan Chatterbait Smallmouth

Behind the scenes, even before anglers tasted success with the ChatterBait JackHammer™ and its now-legendary bass vibes, the Z-Man architects were already on the water and at the whiteboard, conceiving the next phase of the bladed bass jig. On the magnum end of the Hex-blade spectrum, Z-Man pro Bryan Thrift constructed the rod-pulsing Big Blade™ ChatterBait. Meanwhile, operating on the subtle side of the ChatterBlade® continuum, Z-Man champion Luke Clausen hummed a different bass-attracting tune— a little ditty dedicated to small-fry forage,…

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Walleye Pro Dylan Nussbaum

“It’s all about solving the mystery of marble eyes,” contends new Z-Man pro Dylan Nussbaum, likely the hottest young stick in competitive walleye fishing today. Fresh off a recent walleye-bass multispecies tournament win on Kinzua Reservoir, Pennsylvania—Nussbaum’s lifelong home lake— the national walleye star reflected on an already-successful career and a fascinating future with Z-Man Fishing. “Man, I get a kick out of catching smallmouth (bass), big crappies, trout or anything else that swims,” Nussbaum exclaims. “Would love to fish…

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Ice fishing missions in the Northcountry frequently greet you with soul-stirring sunrises and profoundly peaceful surroundings. Ice, of course, also begets predictably frosty temperatures, and if you’re not careful, numb hands. Thankfully, the popularity of the wintery pursuit has bred excellent angling technology—things like valuable fish-finding sonar, plus outerwear and gloves that keep your extremities warm and dry. But what happens when forced to remove your gloves to perform basic tasks like constantly replacing baits? Digits begin to struggle with…

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