had never made the trek. This year I decided I was well overdue in experiencing what many have called “one of the greatest events in fishing” so I packed up the truck with my two eldest daughters, ages 15 and 16, and we hit the road for a weekend in Park Falls, Wisconsin. A four-hour drive, we traversed the gorgeous Wisconsin countryside, crossing rivers, streams, and lakes on our way. At about the mid-point we pulled over at a riverside…

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St. Croix Logo

The fishing industry rolls into Orlando, Florida in just four short weeks for ICAST 2022. Expect it to be a hot one. What better time and place to stoke the smoldering passions of the legions of anglers and industry professionals who are as serious about ice fishing as St. Croix Rod? Combining precise and sensitive tips with powerful backbone, custom handle configurations, an innovative new Seaguide® Delta TYG guide train and St. Croix’s most durable materials to-date, all-new Skandic Ice…

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Robert Woods with Muskie

St. Croix Rod, handcrafters of the Best Rods on Earth® for 75 years, announces the hiring of Robert Woods as Product Manager. A passionate angler hailing from Southeast Wisconsin, Woods graduated from the University of Wisconsin-Oshkosh and has spent the past eight years at Wells Vehicle Electronics in Fond du Lac. “St. Croix’s continued growth is driven solely by our mission of making anglers better on the water,” says St. Croix VP of Marketing, Jesse Simpkins. “And we’re more committed…

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St. Croix Employees

St. Croix Rod invites all anglers to join one another in celebration of fishing at its 2022 Customer Appreciation Day, scheduled for Saturday, June 18 at the St. Croix Factory in Park Falls, Wisconsin. “Our St. Croix family looks forward to Customer Appreciation Day every year because it’s such a fun way to connect with our anglers, who are at the heart of everything we do,” says St. Croix Vice President of Marketing, Jesse Simpkins. “It’s a chance for us…

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Chris Zaldain with 13 Fishing Rod

Crankbaits aren’t for everyone, but if you’re anything like us, there are boxes and boxes of all depths, sizes and colors stacked up in the garage waiting for their moment. That moment of glory when they are chosen for Valhalla…or fastened tidily to a brush pile. We won’t mention the ones yeeted into a tree. In this article, we’re going to focus on what makes a good cranking rod. Since we are particular and can’t just pick one, we are…

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