News
Abu Garcia Zata Spinning Reel

It’s not just the striking green color that stands out on the new Abu Garcia Zata reels. The newest line of reels from legendary rod and reel maker Abu Garcia, which will make their public debut at this year’s Bassmaster Classic Expo, bring a best-in-class combination of performance and features, which makes it easier than ever for anglers to be equipped with the gear that allows them to fish to win. The new line, which includes baitcasting and spinning reels,…

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Walleye with Lure

Walleye Wizard, John Balla, on the NEW St. Croix Legend® Xtreme How does one describe the indescribable? Here’s what walleye pro, John Balla, had to say about his first experience fishing the all-new Legend® Xtreme – St. Croix’s most-sensitive rod series ever: “We were snap-jigging in the weeds. Normally, you’re throwing out these long casts and you’re not sure what you’re hitting. You think you’re hitting some weeds – we’re trying to target weed areas – and you kind of…

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Ugly Stick Bag

Ugly Stik, one of fishing’s most venerable brands, with legions of loyal followers across both fresh and saltwater markets worldwide, will be bringing retail sales promotions to the 2020 Classic Expo in support of its recently released Carbon rods. Since its release in Fall 2019, the rod has been met with great acclaim across the fishing industry as the rod blends the legendary Ugly Stik power and durability with new-age performance and feel at a universally accessible price point. During…

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Steve Self St. Croix Rods

St. Croix Rod is pleased to announce the hiring of fishing-industry veteran, Steve Self, as the company’s Director of Sales. Self will work closely with all members of the St. Croix Leadership Team and will report to St. Croix CEO, Scott Forristall. His primary responsibilities include leading the St. Croix Sales team, managing operations at the company’s Factory Store and Customer Center, and creating, coordinating, and implementing national sales plans. Self comes to St. Croix Rod with 35 years of…

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Man Landing Largemouth in Lily Pads

How does one describe the indescribable? Here’s what Florida big-bass angler Joe Balog says about his initial experiences with the all-new Legend® Xtreme – St. Croix’s most-sensitive rod series ever: “The first time I used the rod, I was in a river environment fishing a plastic worm around some fairly deep mussel beds. The wind was blowing 20 or 30 MPH left to right and the current was coming right to left. I’m throwing this way and my line is…

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