News
St. Croix Customer Appreciation

People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. St. Croix invites all anglers to join one another in celebration of fishing as Customer Appreciation Day returns to an in-person format at the St. Croix Factory in Park Falls, Wisconsin, Saturday, June 19. At St. Croix Rod, we’ve been celebrating anglers for 74 years by putting them at the heart of everything we do. “Customer Appreciation Day…

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Bass Angler with Trophy

Competitive fishing’s grandest stage will be in Fort Worth, Texas, June 11-13, when the 2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk comes to Lake Ray Roberts. St Croix Pros Pat Schlapper of Eleva, Wisconsin and Jordan Wiggins of Cullman, Alabama are among the 55 elite anglers competing for the biggest title and payout in competitive bass fishing. Schlapper qualified for the Classic via his performance at the 2020 TNT Fireworks B.A.S.S. Nation Championship at Pickwick Lake, while…

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Angler Battling Saltwater Fish

During this month’s angler education campaign, we’ve discussed how length, power, and action combine to define the basic performance characteristics of a fishing rod. We’ve also heard specific rod-selection recommendations from our freshwater bass, panfish, walleye, and musky experts. This week we look toward the salty side of angling, asking our pros the same annoying question: If you could carry just one rod, what would it be? “That’s such a difficult question to answer,” says striper specialist, Rob Radlof, renowned…

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Angler with Smallmouth Bass

As New Berlin, Wisconsin angler William “Bill” Schultz looks back over his life and athletic career, he doesn’t always focus on the victories themselves. Instead, he tends to remember the individual goals that led to those victories. “The process of setting goals and then putting in the effort to achieve them is what makes winning possible. This is how I approached my swimming career at the University of Wisconsin-Madison, as well as my almost 50-year career in the sport of…

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Angler landing bass

If you could choose just one fishing rod for bass, what would it be? That’s exactly what we asked our St. Croix pros. PARK FALLS, Wisc. (May 11, 2021) – Length, power, and action are the holy trinity of fishing-rod selection. Each of three of these variables play distinct and important roles in determining how useful a rod is in any fishing scenario. Together, they define a rod’s basic performance characteristics and make possible an incredible number of choices for…

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