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People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. In fact, estimates from the Recreational Boating and Fishing Foundation (RBFF) and the American Sportfishing Association (ASA) suggest that not only did current anglers continue fishing throughout last year’s pandemic, but an additional eight to ten million new and reactivated anglers also took to the water. That’s great news for our community of anglers and is worthy of…

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Victory Fishing Rod

It’s easy to become overwhelmed by the sheer number of different fishing rods available today. In its quest to offer anglers the upper hand in any fishing situation, St. Croix Rod, the Park Falls, Wisconsin-based, family-owned American rod manufacturer, offers over 700 distinct rod models alone. So, how does one go about making the right choice? There are many variables that affect a fishing rod’s performance and price, including materials, components, engineering, manufacturing technologies, and much more. But, moving into…

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Angler with Snook

Springtime is here. No matter where one plies the briny trade of surf and inshore fishing, late April, May and early June will likely offer some of the year’s best action. Whatever your quarry, be prepared, because it’s time to stick it to them. “It’s amazing how the action suddenly comes alive this time of year,” says Alex Smay, Northeast Account Manager for St. Croix Rod, whose vocation keeps him in constant communication with those on the front lines of…

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St. Croix Logo

St. Croix Rod, makers of the Best Rods on Earth®, announces the engagement of Greg Goddard as International Sales Representative. In his new position with St. Croix, Goddard will identify and provide new levels of strategic support to international distributors and retailers for the benefit of anglers worldwide. “Over the past several months, we have been assessing the challenges and opportunities of our international business,” says St. Croix Director of Sales, Steve Self. “We have spoken to many overseas distributors to…

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Victory Contest

Victory reveals itself in many forms, each as unique as the individual who defines it. A personal-best big bass? Spending more time on the water with family or friends? Winning a tournament? All of these are victories for those who set the goals. St. Croix, handcrafters of the Best Rods on Earth®, wants to hear your Voice of Victory. Tell us about a personal victory you’ve experienced and you’ll earn a chance to win one of eight (8) Victory prize…

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