News
Angler holds bass

You’ve probably heard it or read it; St. Croix has been handcrafting the Best Rods on Earth in Park Falls, Wisconsin for over 70 years. On the surface, the statement is just what it seems. St. Croix employs nearly 400 people, many of whom use their hands to combine the best raw materials and technologies, transforming them into the fishing tools that give anglers the upper hand in any situation. Yes, St. Croix utilizes advanced machines, computers and tooling to…

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Angler Casting St. Croix Rod

St. Croix rods deliver distinct advantages on the water. This year, give the anglers on your list what they really want… St. Croix pride and handcrafted performance. Whether shopping for others or taking advantage of deep savings to add to your personal rod collection, St. Croix has anglers covered with our special two-week Holiday Sales Event, starting this Friday, December 4th and running through the 20th. It’s our way of saying “Thank You and Happy Holidays”, and a sure-fire way…

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Angler and Daughter with Tarpon

Whether you mine the Northeast for stripers, tuna, blues, sea bass and blackfish or hit the southern coast for redfish, snook, sea trout and flounder, the next several weeks will see some wild action on the inshore scene. Are you ready? St. Croix’s top pros are, and we’ve asked them to share a bit about what they’re doing to capitalize on the best bites in their respective areas right now. Northeast Coast Captain Robbie Radlof is a renowned guide at…

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Ice Fishing Angler

Launched in 2018 and expanded in 2019, the technology-laden Croix Custom Ice (CCI) series is back for the 2020/2021 ice season with three all-new extra-fast models to meet the needs of the most discriminating ice anglers. Headlined by the EYE RAISER – a 38” medium power, extra-fast action rod (CI38MXF) – the expanded CCI series also includes a 30” medium, extra-fast HOUSE ROD (CI30MXF) model and a new 32” light, extra-fast PAN DANCER (CI32LXF) model. Handcrafted in Park Falls, Wisconsin,…

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Penn Surf Fishing Rod

With design features that enhance the dependability and resiliency of this expansive rod line, the new PENN® Battalion™ II line of inshore and surf rods brings serious upgrades to an already battle-tested line of rods. “Both the inshore and surf models in the Battalion II line are upgraded with Fuji®Alconite guides, and new design features that enhance the rods’ dependability and resiliency,” stated Mike Rice, Category Director for PENN.  “The new Battalion II line of rods is destined to become…

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