News
Ice Fisherman Holds Perch

There’s a revolution happening in the world of ice fishing baits. For years, we’ve been fishing glow (phosphorescent) with great success. Charge the bait with an intense light source, lower it in stained water or during lowlight periods, and fish come running (swimming). Now, the ingenious lure designers at Northland have upped the ante by adding an even brighter light source to popular styles. Northland’s Glo-Shot™ Spoon combines strike-triggering flash and flutter with the radiant colors emanating from a Glo-Shot™…

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Ice Fishing Jig

Lindner employs Northland’s Tungsten Punch™ Jig, with its increased weight-to-size ratio. Due its novel head design, Northland was able to achieve a fall rate 20% faster than traditional tungsten. Faster fall rate means quick-to-the-fish, intense action when paired with plastics or live bait, and a new way to fish smaller jigs deeper. A premium wide-gap hook ensures you don’t just get to the fish fast, but you hook them just as quickly. Tungsten Punch™ Jigs are available in 3 sizes…

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Angler Casting Abu Garcia Rod and Reel

A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations. Carl August Borgström founded…

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Ice Fishing Walleye

Whether you’re fishing a deadstick, tip-up or rattle reel, the right rig is paramount. That’s where Northland Predator Rigs™ enter the running by eliminating line frays and prevent bite-offs. They’re seven inches of no-nonsense leader, pre-rigged for convenience with the right components, whether you’re fishing for savage strikers or spooky biters. “Quick Strike Predator Rigs are key pieces of my ice fishing tackle,” says Team Northland® pro staffer Jeff “Gussy” Gustafson, a hardcore ice angler who plies the wilds of…

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St. Croix Travel Fishing Rod

Welcome to 2021. More than ever, the turning of the calendar holds the promise of better things and better times to come. Most excitingly, perhaps, it’s an opportunity to return to some of the normalcy everyone is craving. For many, travel will be a big part of that normalcy. Individuals, couples and families can be expected to take to the highways and skies in record numbers in 2021, and as one of the most popular forms of outdoor recreation in…

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