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It’s no stretch to call the ChatterBait JackHammer bladed jig the hottest big bass lure of a generation. Tourney box scores and 5-star angler reviews tell the story. Consult any online tackle retailer and settle in for hours of glowing reports, piles of monster bass pix attached for good measure. There’s authentic excitement behind anglers’ words— the sort of language that can only result from epic days on the water. Check Rufus from Indiana, Trey from Texas, BankfishVince, Guy from…

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In a lot of ways, we can easily make walleye fishing too complicated, focusing our efforts on the hottest and most-publicized walleye techniques and tactics only to forget about walleye history. The problem is everybody’s doing the same thing. The sad reality is walleyes have become conditioned thanks to countless anglers bombarding pods of fish with traditional presentations. So, what’s the solution? Sure, you can bottom-bounce, but let’s face it, dragging lead isn’t all that much fun. In today’s age…

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Striped Bass

Ravenous, angry and brimming with pent-up energy, pitbull striped bass make a habit of pulverizing most soft plastic baitfish imitations to pieces. Throw saw-jawed bluefish into the mix and piles of dismembered, destroyed softbaits start stacking up in all corners of the boat. That is, unless the bait dangling from your rodtip happens to be composed of a certain super plastic. As saltwater anglers up and down the East coast continue to discover, Z-Man’s ElaZtech® baits conceal some surprising tricks.…

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St. Croix Inshore Rods

St. Croix’s Legend Tournament Inshore Series has always been a winner. Voted Best Saltwater Rod upon its release at ICAST in 2017, the hyper-performing inshore series blended extremely light and sensitive SCIV carbon with top St. Croix technologies and premium saltwater components to make it a standout, winning choice for inshore anglers chasing their passions along any coast. For 2023, St. Croix engineers and rodcrafters pushed the limits of how light an inshore rod could be without – under any…

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Zman baits

Where guides fish on their days off creates a pretty tempting trail of breadcrumbs. A similar perception often applies to fishing tackle makers and their after-hours aquatic venues of choice. Want to know where the fish are biting? Tailpipe the trucks and boats of a true fish head straight to the ramp. Want to find out where the heart of a lure maker lies? Come to ICAST. “Even though we build over a hundred lures for freshwater fishing, most of us are saltwater…

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