News
St. Croix Legend Xtreme

Building on the historic and wildly successful March, 2020 Bassmaster Classic launch of St. Croix’s most-sensitive rods ever, four new, made-in-the-USA Legend Xtreme freshwater rod models are being unveiled at ICAST 2020 Online. Insanely sensitive and awash with St. Croix’s proprietary technologies, these rods are extreme in both design and on-the-water performance. New models include 6’3”, medium power, extra-fast action (XFS63MXF) and 7’6”, medium power, fast action (XFS76MF) spinning rods; and 6’8”, medium power, fast action (XFC68MF) and 6’8”, medium…

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Angler Hooking fish with St. Croix Rod

Challenge and crisis create “learning moments”, and the first half of 2020 has offered our great nation a wealth of teachable lessons. Any American remotely paying attention now understands quite well the importance of domestic production of goods. From the critical PPE and supplies necessary to respond to a global health pandemic to the day-to-day products that support our normal lives and livelihoods, “Made in the USA” has taken on new levels of meaning and importance for many Americans. After…

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St. Croix Rod Manufacturing

Rare are the people, business and industries left unaffected by the coronavirus pandemic. Even places like rural Price County, Wisconsin – a Northwoods community with just 14,000 residents and only two confirmed COVID-19 cases to-date – were recently shut down with most of the rest of the nation… and much of the world. Price County is a scenic and sleepy paradise for its residents and visiting anglers. It’s home to more than 400 lakes – the majority of them officially…

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Ice Fishing Angler Gearing Up his Rods

Launched in 2018 and expanded in 2019, the technology-laden made-in-the-USA Croix Custom Ice series is back for 2020 with three all-new models to meet the needs of the most discriminating ice anglers. Headlined by the EYE RAISER – a 38” medium power, extra-fast action rod (CI38MXF) with advanced tubular carbon / glass (TCG) construction – the expanded series also includes a new 32” light, extra-fast PAN DANCER (CI32LXF) model and a 30” medium, extra-fast HOUSE ROD (CI30MXF) model. Handcrafted in…

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ICAST Online

ICAST, the world’s largest recreational fishing trade show, has transitioned from a physical show to a virtual event with ICAST 2020 Online. The American Sportfishing Association (ASA), the show’s producer, is committed to delivering attendees and exhibitors alike an engaging, interactive online trade show experience. The virtual trade show will take place July 13 – 17, 2020, and will offer virtual “booths” where exhibitors will showcase their products and services, host virtual press conferences, schedule live and on demand product…

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