News
Fusion Hook

Innovator in science and technology, Berkley® introduces its latest additions to the Fusion19™ line of ultra-sharp hooks with the launch of three new painted EWG Treble Hook colors, Frog Hooks and Weighted Frog Hooks. Fusion19 hooks are designed for use across all types of fishing with needle points that create easier penetration and increase hook-up ratios. Ideal for use with soft body frogs like the Berkley PowerBait® Buzz’n Speed Toad and Beat’n Paddle Frog, both the Berkley Fusion19 Frog Hook…

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Fish More, Worry Less Giveaway

If there’s a silver lining inside the dark cloud of the COVID-19 pandemic, it’s that recreational fishing participation in the United States is up. By some estimates, our ranks have grown between 8 and 10 million since the start of 2020. That’s a whole lot of new anglers adopting our mantra of Fish More, Worry Less. Of course, organized efforts by groups like the Recreational Boating & Fishing Foundation (RBFF), American Sportfishing Association (ASA), National Marine Manufacturer’s Association (NMMA) and…

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St. Croix Angler Casts Lure

Pick up any St. Croix fishing rod and you’ll quickly realize it’s something special. Lightweight and balanced, perfectly aligned and beautifully finished, these rods just feel right in the hands. From the second you lay the grip across your palm and feel the insignificant weight balance across your fingertips – before you even cast them – they seem full of potential and uniquely crafted to provide advantages on the water. Then you cast them. You see the accuracy; feel the…

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TFO Fishing Rod with Bass

This week, Temple Fork Outfitters announced five new additions to the TFO family of conventional rods: a live bait casting model to the popular Seahunter Series, fast action Mag Bass rods additions to the popular Tactical Elite Bass & Tactical Bass spinning rod configurations, the all new Tactical Surf available in seven models, three variations of the Professional Walleye series specialized and engineered for trolling, and the fiberglass Tactical Glass rods. These new rod series will be released in October…

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Berkley Frittside Crankbait

When Berkley® scientists collaborated with David Fritts to create the Berkley Frittside™ they knew they had a lure that was scientifically proven to catch bass, but even they were surprised at how fast it cemented itself as one of the hottest crankbaits in bass fishing. In just a short period of time it has racked up a lengthy list of accomplishments including the 2019 MLF Redcrest win, a 2020 FLW Pro Circuit event win and a host of Top-10 finishes…

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