News
Aqua-Vu Display

You never know what’s living right beneath the planks of the dock, or hovering beneath the hull of the moored pontoon, or hiding within the limbs of the downed willow tree. You won’t know about some of the most fish-rich areas of the lake, that is, unless you deploy your underwater optics. To the fish themselves, artificial overhead cover provides the most obviously comfortable, appealing territory in any neighborhood, regardless of the lake. And in many lakes, given ample depth,…

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Angler Lands Fish

 Humminbird’s exclusive MEGA 360 Imaging™ technology, the winner of “Best of Electronics” at ICAST 2019, is now available to more anglers with the introduction of new MEGA 360 Imaging–Universal. Humminbird’s MEGA 360 Imaging is now available as an independently-mounted model that no longer requires a trolling motor to get the very best sonar views on the water. When paired with a compatible Humminbird control head, anglers can surround their boat with incredible detail of fish and structure, up to 125’ in all…

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Let America Fish Logo

As we try to navigate these challenging times, some states are restricting access to recreational boating and fishing, despite them being activities that can be enjoyed at safe distances from others. Recreational boating and fishing businesses support our local and national economies and boating helps us keep a clear mind while enjoying time with our families, especially in the difficult times we face today. Thankfully recreational boating and fishing provide the perfect activities to enjoy while following important social distancing…

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    The Ultra-Thin box from Lure Lock is ideal for organizing stick baits, shallow-diving crankbaits and jigging raps and comes in two models…one with no dividers so you can get as creative as you want and one with four compartments for easy organization. Like all Lure Lock cases, it is made of 100% Polypropylene for enhanced durability.  The Thin Box from Lure Lock features patented Tak Logic technology which is scent free, easy to clean and environmentally safe.  The…

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  Don’t miss out on another big announcement 2020 promises to be a big year for JL Marine, the makers of the original Power-Pole Shallow Water Anchor. We have big plans and plenty of exciting news coming in the new year and we want to make sure all of you who work in outdoors media are kept up to date. Part of that is migrating our email communication to a new system and updating our list of contacts. You are receiving…

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