News

For decades, Humminbird LakeMaster® has led the charge with the most accurate and advanced mapping available for anglers. Now, LakeMaster is taking it to an entirely new level with the introduction of Humminbird LakeMaster maps with VX Technology. The LakeMaster name has been praised among anglers for having the highest quality mapping for fishing, often collected by a team of GIS analyst cartographers. Now with VX Technology, LakeMaster maps are packed with more information than ever before, including five new customizable…

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Saltwater Fishing

Regardless of where you live or fish, spend enough time on your home waters and you’ll experience some incredible events. You’ll see things, put together clues, and identify patterns and presentations that lead to truly unique angling opportunities. It may be a mass concentration of a single species to spawn; a baitfish migration; an epic forage hatch; or simply a brief but predictable window of intense feeding activity. These are the kinds of events that don’t happen often. They may…

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Lund® Boats, a leading manufacturer of aluminum and fiberglass fishing boats, announced today the redesign of its iconic Pro-V series. First launched in 1988, the Pro-V is celebrating its 35th anniversary with this refresh, which includes a consolidation of features previously found in the Pro-V Limited line and consists of the Pro-V 1875, 1975, 2075 and 2175. The Pro-V has been a best-selling model for more than three decades and is synonymous with Lund’s reputation for superior engineering and timeless…

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Casting for Recovery (CfR) exists to help bring emotional and physical healing to women in all phases of their personal battles with breast cancer. Since 1996, the not-for-profit organization has planned and executed over 800 retreats serving more than 11,000 women from all walks of life. The medicine? Fishing. For women who have had surgery or radiation as part of their treatment, the gentle motions of fishing provide good physical therapy for increasing mobility in the arms and upper body.…

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Fresh off winning the Best in Category Award for Electronics at ICAST 2022, Humminbird MEGA Live Imaging™ TargetLock combined with MEGA Live Imaging™ gives anglers the weaponry to find and catch more fish. Combined with Minn Kota Ultrex™, the need to choose between Spot-Lock® and MEGA Live Imagine is no longer. Now, the Humminbird MEGA Live Hand Control™ – Universal allows anglers to utilize the technology on any vessel, regardless if it contains a trolling motor. Thanks to the GeigerTec…

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