Kayak Bass Angler

Expert kayak anglers will tell you their sport is a state of mind—an attitude of chill and Zen and doing things just a little different. It’s a close-knit community of freethinkers and angling trailblazers who all share a special connection with wild places. They’ll regale you with stories of venturing where big boats can’t, paddling in with stealth and sneaking lures into previously unreachable sweet spots. But as kayak fishing has advanced and matured, another natural connection has emerged: Time…

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Northland Rumble B Crankbait

Trolling crankbaits is a proven tactic to put more walleyes in the boat. Along those lines, there are many baits to choose from, but few offer the distinct, fish-catching attributes of Northland Fishing Tackle’s new for 2022 Rumble B. Featuring a loud single knocker rattle and sturdy body, the bait is available in numerous custom artisan and reflective chrome finishes. The secret to the new lure? Besides the loud knocker, which calls in fish from afar, its unique swimming lip…

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Hobie Kayak Angler

There’s big news on the 2022 Hobie Bass Open Series (B.O.S.) Anchored by Power-Pole trail. Hobie has just bumped the total purse for its Tournament of Champions (T.O.C.) series finale from $75,000 to a whopping $100,000. Included in the increase is a $45,000 reward for the first-place finisher. That’s some big bass bucks! Launched in 2019, The Hobie B.O.S. Anchored by Power-Pole is widely recognized as one of the premier kayak fishing circuits. Featuring nine, two-day open events that visit…

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X2Power Battery

Starting off 2022 in a positive direction, X2Power Batteries has expanded their pro team lineup to 19 members and has increased their support for popular bass fishing tournament trails around the country. New additions to the X2Power Pro Team include anglers from various locations including: • Bassmaster Elite Series • Bassmaster Opens • Major League Fishing Bass Pro Tour • Major League Fishing Tackle Warehouse Pro Circuit • National Walleye Tour • MORE The Vice President of Category Management at…

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Zack Swanson

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager.  While shepherding the team at Rapala, Swanson also served the broader industry as…

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