News
ZMAN Fishing Lure

“You can go in right after other anglers’ have tossed bladed jigs or other surface baits and really clean house,” exclaims Z-Man pro Miles “Sonar” Burghoff, referring to the new Turbo FattyZ swimming worm. “This is an amazing ElaZtech® bait that goes where wire baits and even swim jigs can’t, subsurface or right on top, such as the thickest pads or matted grass. Or I can pitch and skip the Turbo FattyZ way up beneath overhangs and docks and pull…

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Lund Renegade

Lund Boats, a division of Brunswick Corporation (NYSE: BC), and an industry leader in designing fishing boats with a reputation for performance and durability, has been awarded a 2022 Progressive® Insurance Minneapolis Boat Show® Innovation Award in the Aluminum Fishing Boat category for its redesigned Lund Renegade model. The Innovation Award recognizes groundbreaking, new consumer marine products and honors manufacturers and suppliers who bring innovative products to the boating industry. This year’s program evaluated a pool of entries featuring outstanding…

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Saltwater Fishing Boat in Sunset

Six months into its acquisition by global technology leader Teledyne, Raymarine has reinforced its position as one of the world’s leading marine-electronics brands. Raymarine sales are at record levels with sustained increases since the second quarter of 2020. “To say business is strong would be an understatement,” says Jamie Dery, Vice President of the Americas for Raymarine. “As we ride this wave of unprecedented demand, we are laser-focused on continuing our upward trajectory by continuing to develop and invest in…

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The National Professional Anglers Association (NPAA) is on a mission and has chosen Traditions Media to help get the word out. The 1,400-member non-profit sportfishing trade association is asking guides, captains, tournament anglers, industry reps, sales/marketing professionals, entrepreneurs, educators and other recreational fishing professionals to join its cause, reaping the rewards of a united front and becoming part of a support organization that exists to benefit its members and partners. “Quite simply, the NPAA’s purpose is to grow and protect…

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Santa Makes Donation

Santa wasted no time taking to the water in Long Beach as he stopped by El Dorado East Regional Park to meet with the local community and cast a line. He packed his fishing bag with extra fishy gifts for the community and a $22k check for the park. Where Should Santa Fish After Christmas lived up to its name, drawing local community members to come and watch the fabled Christmas icon do some much needed fishing. The event, sponsored…

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