News
Scatter Rap

There are some days where you want to break up the routine and try something completely new. Where you feel like being a disruptor. When you want to break on through to the other side. Zig when others are zagging. For those days, tie on a Scatter Rap®. With its unique custom Scatter Lip, the Scatter Rap® Minnow swims with an erratic and evasive sweeping action – perfectly mimicking vulnerable baitfish. Some anglers, like Tom Boley, say the Scatter Rap…

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Redfish caught on Zman Jighead

Sometimes, you need a bigger hammer . . . Great advice if you’re an amateur carpenter or some guy named Fred Flintstone. If you’re an angler, however, particularly someone seeking a jighead big and tough enough to tame jumbo soft plastics and apex predators, we suggest you step away from the piles of mismatched jigheads and tie on a DieZel Eye™ for size. Orders of magnitude beyond wimpy jigs with flimsy hooks and incompatible heads, the new Z-Man DieZel Eye Jighead is…

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USA Bass is excited to announce that Power-Pole has become the official Shallow Water Anchor of USA Bass and the 2022 Bass World Championship. For over 20 years, Power-Pole Shallow Water Anchors has been the innovator in giving you total boat control. “The support of Power-Pole is a huge step forward for USA Bass,” says USA Bass President Mark Schlarb. “Our USA Bass Fishing team is ready to compete at the World Bass Fishing Championship at Lake Murray in Columbia, SC this…

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Angler holds striper

It’s been said that aligning one’s passions with one’s vocation is a fundamental formula for happiness. A big part of making the Best Rods on Earth®comes down to having the best – and happiest – people on Earth, people whose love for fishing drives them to help other anglers enjoy better experiences. One such individual at St. Croix Rod is Alex Smay, a passionate angler and former Northeast Regional Account Manager who was recently promoted to Regional Sales Manager. Smay…

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Pro with Youth Angler

For kids, the choice to jump headlong into fishing forever or to cast it aside like an old toy often distills down to a singular, special day on the water. Fishing chooses you, not the other way around. If it’s meant to be, something just clicks in the heart and mind of a youngster: That magical, unforgettable tug on the line and the grip-and-grin of a first fish. You’re captivated by the life in its eyes, fins and gills as…

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