News

With the advent of social media, anglers around the globe now know about the International Convention of Allied Sportfishing Trades – better known as ICAST – the world’s largest recreational fishing industry trade show. Even though it’s still an industry only trade show, this August, anglers everywhere are invited to join in the excitement that defines ICAST and pick their favorite new product for the ICAST 2022 Anglers’ Choice Best of Show Award. Produced by the American Sportfishing Association (ASA),…

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Walleye Angler

Widely recognized, respected and trusted on its significant merits, St. Croix’s vast Avid Series has earned its place as a preferred choice of experienced anglers seeking an optimal combination of premium materials, sensitivity, durability, technology and value in an American-crafted fishing rod. The Avid series is so significant, in fact, that it has been designated by St. Croix as a legacy series, meaning it’s highly unlikely to ever be retired. This legacy continues in 2023, with the newest chapter in…

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Upstart product developer Brian McKinnon is the new king of ICAST after Pacbak, a self-designed portable cooler and vacuum sealer out-dueled more than 900 entries in the New Product Showcase and some of the biggest brands in fishing. Three weeks ago, the 38-year-old from Anchorage, Alaska was still scrambling to find a spot on the show floor in Orlando. Ultimately, he landed with a 10×10 booth tucked away on the outer edges of the Orange County Convention Center for ICAST…

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Last night, the ICAST 2022 “Best of Category” winners were announced during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. The recreational fishing industry’s brightest stars gathered beneath the stage lights to see which products would carry home one of the coveted ICAST awards selected by credentialed buyers and media at the industry’s largest trade show. “The nice thing about these awards is that they are accolades from your peers,” said the American Sportfishing Association’s (ASA) Chairman Jesse…

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Since day one, Northland’s mission has always been the same—to build a better bait for everyday anglers and pros alike. That’s why they’ve partnered with best-in-class hook manufacturer Gamakatsu on several new products for late 2022 and 2023. One of these exciting new products is the Elite Series MVP Jig, an ultra-sharp weapon with several unique design features. Elite Series MVP Jig (Parrot) For starters, the jig features a Gamakatsu Jig 90 Big River hook with a large gap and…

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