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Fresh off winning the Best in Category Award for Electronics at ICAST 2022, Humminbird MEGA Live Imaging™ TargetLock combined with MEGA Live Imaging™ gives anglers the weaponry to find and catch more fish. Combined with Minn Kota Ultrex™, the need to choose between Spot-Lock® and MEGA Live Imagine is no longer. Now, the Humminbird MEGA Live Hand Control™ – Universal allows anglers to utilize the technology on any vessel, regardless if it contains a trolling motor. Thanks to the GeigerTec…

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Whether popping or cranking for roaming pelagics or working schools vertically, presenting big hardware for powerful saltwater behemoths is hard work. Angling stamina can wear down to the point where presentations become sloppy and less effective, or – even worse – to the point where fishing days end prematurely. Encompassing 16 distinct boat models (Rift Salt) and 12 jigging models (Rift Jig), all-new St. Croix Rift Series rods are offered as a direct response to nearshore saltwater anglers demanding thinner…

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Big Bite Baits

Designed in collaboration with one of the hottest anglers in recent years, Major League Fishing Pro Michael Neal, the Big Bite Baits Scentsation Skinny Stick has been one of the keys to his tournament success all throughout the country. Michael recently won the Tackle Warehouse Pro Circuit AOY for the second year in a row, and the Big Bite Bait Scentsation Skinny Stick played a major role in his success. Perfectly suited for finesse applications, Michael prefers rigging the Skinny…

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With the advent of social media, anglers around the globe now know about the International Convention of Allied Sportfishing Trades – better known as ICAST – the world’s largest recreational fishing industry trade show. Even though it’s still an industry only trade show, this August, anglers everywhere are invited to join in the excitement that defines ICAST and pick their favorite new product for the ICAST 2022 Anglers’ Choice Best of Show Award. Produced by the American Sportfishing Association (ASA),…

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Walleye Angler

Widely recognized, respected and trusted on its significant merits, St. Croix’s vast Avid Series has earned its place as a preferred choice of experienced anglers seeking an optimal combination of premium materials, sensitivity, durability, technology and value in an American-crafted fishing rod. The Avid series is so significant, in fact, that it has been designated by St. Croix as a legacy series, meaning it’s highly unlikely to ever be retired. This legacy continues in 2023, with the newest chapter in…

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