The year was 1965. The sport of fishing was only beginning to find itself. Lure innovator John Peterson would not establish Northland Fishing Tackle for another decade: 1975, the same year the great Al and Ron Lindner published the first issue of In-Fisherman. Meanwhile, a sporting goods store manager from Milwaukee, Wisconsin was noodling and jotting down his progressive thoughts on fishing, ultimately manifested in the iconic 24-page saddle-stitched book, Nightcrawler Secrets. (You can still find copies online!) The cat…