News

Already some of the most accomplished pros in professional bass fishing this year, eight members of the Humminbird pro team are headed to the 2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk on Lake Ray Roberts equipped with the latest live sonar technology from fishing’s preeminent electronics maker. Humminbird announced the launch of its MEGA Live technology this week, bringing to reality the pairing of live sonar with the unsurpassed clarity and detail of MEGA Imaging (Side, Down…

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My Classic Challenge

While the world’s top bass pros battle for the 2021 Bassmaster Classic title on Lake Ray Roberts, fans across the country have the chance to compete for a Classic title of their own. Through June 12, anglers can post a fishing picture to Facebook or Instagram along with #MyClassicChallenge to be entered into a drawing for prizes from Humminbird and Minn Kota. Branded apparel prize packages from Humminbird and Minn Kota, valued at $250, will be awarded  each day between…

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Mega Live Imaging

Humminbird®, long known as the leader in fishing electronics, expands the performance of its MEGA Imaging ® sonar technology with the introduction of MEGA Live Imaging™. This new sonar technology delivers the clarity and detail of MEGA Imaging in live action, allowing anglers to see fish and structure in real time, even watching fish on screen as they move in to bite an angler’s lure. With the release of this technology, anglers have access to the most complete package of…

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Angler Holding Bass

When the Bassmaster Elite Series announced their return to Lake Fork in 2021, everyone knew Longview, Texas native and Lake Fork guide Lee Livesay would be a major contender. But no one knew that he would drop an astounding 42 pounds and 3 ounces on the final day to win his second blue trophy and throw down the third largest one-day limit in Bassmaster Elite Series history. Thousands of bass fishing fans watched Bassmaster Live in astonishment as Livesay tossed…

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Humminbird Coastmaster

Humminbird® announces the release of the new and enhanced CoastMaster® Premium – Florida chart, which delivers even more detailed information for all Florida coastal waters. The new CoastMaster Premium – Florida chart includes all the features of the existing CoastMaster – US Coastal chart, as well as additional premium features to navigate confidently and find more fish, including Shaded Relief, Enhanced Aerial Imagery, Bottom Hardness and Auxiliary Contour layers. The new CoastMaster Premium – Florida chart features Shaded Relief making it easy…

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