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They may be back in the office now, but you can bet the Hobie Eyewear crew will be working overtime to follow-up on all the orders and contacts they generated at ICAST “What an incredibly successful show we had in terms of overall traffic and new eyeballs on our brand,” said Dylan Coates, senior marketing coordinator for Hobie Eyewear. “We’ve never had that much attention before, and it was exciting to see several new product stories and branding initiatives we’ve…

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ICAST – the world’s largest recreational fishing trade show – features the latest and greatest in gear, tackle, apparel and accessories for anglers everywhere. One of the most anticipated events each year is the New Product Showcase featuring hundreds of the latest fishing product innovations. Everyone loves checking out the latest rods, reels and gear that debut at the show. Only 30 products win a “Best of Category” trophy and only one receives the overall “Best of Show” award. NOW IT’S YOUR…

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With the advent of social media, anglers around the globe now know about the International Convention of Allied Sportfishing Trades – better known as ICAST – the world’s largest recreational fishing industry trade show. Even though it’s still an industry only trade show, this August, anglers everywhere are invited to join in the excitement that defines ICAST and pick their favorite new product for the ICAST 2022 Anglers’ Choice Best of Show Award. Produced by the American Sportfishing Association (ASA),…

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Upstart product developer Brian McKinnon is the new king of ICAST after Pacbak, a self-designed portable cooler and vacuum sealer out-dueled more than 900 entries in the New Product Showcase and some of the biggest brands in fishing. Three weeks ago, the 38-year-old from Anchorage, Alaska was still scrambling to find a spot on the show floor in Orlando. Ultimately, he landed with a 10×10 booth tucked away on the outer edges of the Orange County Convention Center for ICAST…

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Last night, the ICAST 2022 “Best of Category” winners were announced during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. The recreational fishing industry’s brightest stars gathered beneath the stage lights to see which products would carry home one of the coveted ICAST awards selected by credentialed buyers and media at the industry’s largest trade show. “The nice thing about these awards is that they are accolades from your peers,” said the American Sportfishing Association’s (ASA) Chairman Jesse…

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