Humminbird MEGA Live® Imaging TargetLock™ received the Best in Category Award for Electronics at the ICAST 2022 New Product Showcase, currently underway in Orlando, Florida, as voted on by attending fishing media and retailers. With the introduction of the all-new MEGA Live Imaging TargetLock, anglers no longer need to choose between MEGA Live Imaging and Minn Kota Spot-Lock, making it easier to stay on and catch more fish. The new product, used in conjunction with the legendary Minn Kota Ultrex trolling…

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The International Convention of Allied Sportfishing Trades, the premier trade event for the global recreational fishing industry better known as ICAST, launched today with Super Tuesday, an activity-filled day that features On The Water product demos, sponsored by Take Me Fishing, the Major League Fishing ICAST Cup Bass Fishing Tournament and the highly competitive New Product Showcase, sponsored by Fishing Tackle Retailer. From Tuesday, July 19 through Friday, July 22, more than 12,000 industry representatives will descend on Orlando, Fla.…

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It’s been a busy year in Park Falls, Wisconsin. St. Croix Rod – handcrafters of the Best Rods on Earth® – are unveiling an unprecedented 12 new or completely reengineered rod series for 2023 at ICAST this week featuring new materials, new ergonomics, and new levels of performance for all anglers across all price points. The entire St. Croix team invites all ICAST 2022 attendees to come and see and feel every new St. Croix rod for 2023 at tomorrow’s…

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Ice Fishing Rods

The best ice anglers constantly adapt; adjusting presentations to maximize success. Knowing when to change things up is only part of the equation. Whether switching from heavy spoons to tungsten jigs when crappies turn less aggressive or abandoning jigging and doubling up on dead stick presentations when walleyes get finicky, adaptive anglers need a variety of quality ice rods to facilitate any desired technique at a moment’s notice. Consisting of 12 models ranging in length from 24” to 36” and…

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Celebrating its 65th year the International Convention of Allied Sportfishing Trades – better known as ICAST – heads to Orlando, Fla., and the Orange County Convention Center (OCCC) from July 19-22 for the planet’s largest sportfishing trade show. The annual trade show, produced by the American Sportfishing Association(ASA), the national non-profit association that represents the business interests of the sportfishing industry, offers an astounding array of tackle, gear, apparel and accessories. From electronics to kayaks, rods, reels, lures and clothing,…

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