There’s a revolution happening in the world of ice fishing baits. For years, we’ve been fishing glow (phosphorescent) with great success. Charge the bait with an intense light source, lower it in stained water or during lowlight periods, and fish come running (swimming). Now, the ingenious lure designers at Northland have upped the ante by adding an even brighter light source to popular styles. Northland’s Glo-Shot™ Spoon combines strike-triggering flash and flutter with the radiant colors emanating from a Glo-Shot™…

Lindner employs Northland’s Tungsten Punch™ Jig, with its increased weight-to-size ratio. Due its novel head design, Northland was able to achieve a fall rate 20% faster than traditional tungsten. Faster fall rate means quick-to-the-fish, intense action when paired with plastics or live bait, and a new way to fish smaller jigs deeper. A premium wide-gap hook ensures you don’t just get to the fish fast, but you hook them just as quickly. Tungsten Punch™ Jigs are available in 3 sizes…