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Mercury Marine Outboard Motor

Mercury Marine, a division of Brunswick Corporation (NYSE:BC) and a world leader in marine propulsion systems, has entered into a strategic supply agreement with BRP to be the supplier of choice for BRP owned boat brands Alumacraft, Manitou, Quintrex & Stacer.  BRP has made the decision to discontinue the production of E-TEC and E-TEC G2 engines effective immediately. “This agreement brings us an incredible opportunity to further grow our brand in the marketplace and introduce our award-winning portfolio of outboard…

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BRP Logo

BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition…

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Fishing Tackle Box

Lara Ewen from Marketing Dive wrote a recent article about what is selling in the Covid-19 pandemic now that everyone has stocked up on essentials.  The article cites alcohol, firearms, sporting goods, home office, and pet supplies as all being categories that were up in April.  “What we’ve seen starting March 20th is a move from a ‘stock up’ position to whatever the next trend is,” said Andy Mantis, chief business officer at 1010reveal, which is part of 1010data, a…

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ICAST

For more than 80 years, the American Sportfishing Association has created a legacy of working hard to ensure our industry’s future. Nowhere is this more evident than at ICAST, our industry’s trade show, where lasting friendships and business partnerships have been forged and fostered. However, given the ongoing stay-at-home orders and the desire to keep the health and safety of everyone in our recreational fishing family first in the decision-making process, ASA’s board of directors made the decision to cancel…

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Fish For Each Other Logo

Fish For Each Other, a website and subsequent social media campaign (#fishforeachother) aimed to support the fishing industry during the COVID-19 pandemic, launched today. Fishforeachother.com serves as a centralized hub, providing a way for people to support members of the fishing industry affected by COVID-19 and deliver ongoing fishing-related news and content. The unprecedented circumstances surrounding the pandemic have endangered the livelihoods of thousands working in the recreational fishing industry, along with many other sectors of the economy. The website…

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