News
St. Croix

More people are going fishing these days and that’s a beautiful thing for our fishing industry, which is enjoying unprecedented demand for all manner of fishing-related products and services. St. Croix Rod – makers of the Best Rods on Earth® for nearly 75 years – is responding to anglers’ needs by handcrafting more rods than ever before in both their Park Falls, Wisconsin and Fresnillo, Mexico factories. Aside from increased production, the family-owned American rod manufacturer is also improving the…

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Brunswick Corporation announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG), which includes the leading Parts & Accessories (P&A) brands in power management, digital control and monitoring, and networked devices. “The acquisition of Navico and its award-winning brands will immediately accelerate…

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Women Making Waves

Three of Brunswick’s rising leaders, Lauren Beckstedt, CMO, Brunswick Boat Group, Business Acceleration and Enterprise Marketing Services; Hélène Dupeux, Vice President of Supply Chain, Mercury Marine; and Becky Pausha, Production Manager, Mercury Racing, have been selected by Boating Industry Magazineto its 2021 list of “Women Making Waves.”  This annual designation is given to women in the marine industry who have made and continue to make contributions to their company while promoting diversity within the industry. “Lauren, Hélène and Becky are…

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The American Sportfishing Association(ASA) is pleased to announce that Connor Bevan has joined ASA’s Government Affairs staff as the new Inland Fisheries Policy Manger. “With so many local, regional and national issues impacting the health and accessibility of our nation’s freshwater fisheries, it’s critically important that ASA stay on top of these many challenges and opportunities,” said Mike Leonard, ASA’s vice president of Government Affairs. “With his political and policy experience, Connor is a strong asset to our Government Affairs…

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ICAST Logo

The American Sportfishing Association (ASA) is pleased to announce Take Me Fishing™, the Recreational Boating & Fishing Foundation’s (RBFF) consumer-facing brand, as the ICAST 2021 presenting sponsor. ASA, the trade association that represents the sportfishing industry, will once again host the world’s largest recreational fishing trade show at the Orange County Convention Center in Orlando, Fla. from July 20 – 23.In its 64th year, the International Convention of Allied Sportfishing Trades, better known as ICAST, offers buyers, media and other…

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