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Angler fishing in sunset

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation’s (RBFF) 2021 Special Report on Fishing. These 5 million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial gains in key segments for growth including youth, women and diverse audiences. “Fishing, like all other outdoor activities, clearly benefited…

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Bass Cat Boats

Bass Cat was recently named the Best Bass Boat Manufacturer of 2021 by TripSavvy, one of the top travel information sites in the world. Independent research conducted by their editorial team placed Bass Cat on top among eight different boat manufacturer categories. According to the TripSavvy team, “We chose Bass Cat as our favorite manufacturer for its longevity and stellar reputation. Founded in 1971, it’s one of the longest-operating bass boat builders in the world.” Three strengths observed by TripSavvy…

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Pure Fishing Logo

Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synergy Holdings Inc., effective today. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the enthusiast hunting, sport shooting, and rugged outdoor market, also effective today. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s…

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Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, Brunswick Boat Group, Business Acceleration and Enterprise Marketing Services, has been selected as one of its 40 Under 40 award winners for 2021. “Boating is such an exhilarating industry for any professional to build a career in and I’m honored to be recognized for my contributions, especially now, as marine moves further into the spotlight with the momentum of new boaters entering the category and with them, an incredible…

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Pure Fishing Logo

Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied…

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