News
Smallmouth Bass on Underwater Camera

Curiosity. Professional angler Grae Buck shares more than shares more than this valuable personality trait with the smallmouth bass he loves catching best. Last season, Buck’s engaging, enquiring nature drove him to drop an Aqua-Vu underwater camera into the depths. Like most anglers peering through underwater optics, he relished thoughts of the cool things that might swim past the lens. What would it really look like down below? What secrets would he learn? That bass would instantly swim over and…

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Mercury Throttle Controls

Mercury Marine® introduces the next generation of its Digital Throttle & Shift (DTS) system with integrated, intuitive and intelligent technology that enhances the boating experience. The Next Gen DTS system comes with all the best attributes of the successful DTS system that Mercury launched in 2004, including smooth and ultra‑responsive throttle performance with zero hesitation and full integration with SmartCraft® digital technologies. Representing a major step in the product’s evolution, the Next Gen DTS system brings together an enhanced operating…

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Minnkota Raptor Anchor

Bassmaster Elite Series contenders are wrapping up final off-season preparations in advance of the start of the 2021 season, the AFTCO Bassmaster Elite on Florida’s St. Johns River. Minn Kota® pro team members begin the 2021 schedule with renewed hopes and the latest technology rigged and ready to put them on the fish and keep them there throughout the season. Minn Kota’s new Raptor™ shallow-water anchors are one of the new additions mounted to the stern of several Elite Series…

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X2Power Logo

With modern boats featuring more electronics than ever before, the X2Power line from Batteries Plus is built to enhance the on-the-water experience for anglers and boaters. From electric start motors to sophisticated sonar equipment, today’s anglers are as wired as ever. Whether they fish for fun or for a living, X2Power offers a premium power option for anglers and boaters who require a battery to hold up to a full day of fishing and still have enough left to crank…

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Durasafe photo

DuraSafe Locks launches three holiday bundles: one for fishing, hunting and towing. These bundles were designed to streamline the shopping process for gift-givers to be able to hop onto one site, and buy the ultimate package without having to go anywhere else! “We wanted to offer bundles that streamlined the gift-giving process to an all-in-one deal. No matter which bundle is chosen, each has unique offerings to surprise one another with an outdoors-inspired holiday gift package,” explained Brooke Kangas, DuraSafe’s…

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