News
Angler Driving Boat using Marine Electronics

Humminbird® is equipping anglers with new generations of the acclaimed HELIX® 5 and HELIX 7 Series with the introductions of HELIX 5 G3, HELIX 7 G4 and HELIX 7 G4N models. The upgrades to the new HELIX models will provide anglers access to the latest sonar and navigation technologies at the heart of Humminbird’s intuitive, easy-to-use fish finders. HELIX 7 G4 Models (Non-Networking) The new Humminbird HELIX 7 G4 models are designed to find fish faster with a crystal-clear view…

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X2Power Logo

X2Power, the premium power source for the marine, car/light truck and motorsports markets, announces its partnership with Big Bass Splash, the nation’s largest series of big-bass tournaments for amateur anglers. “We love the idea of aligning our brand with a tournament organization that’s designed specifically for amateur anglers. The tournaments take place on some of the country’s finest fisheries and the unique big-bass format draws avid anglers from all over,” said X2Power Vice President of Category Management Shawn Budiac. “The…

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Marine and Boat Batteries

X2Power, the premium power source for the marine, car/light truck and motorsports markets, announces its partnership with the National Professional Anglers Association (NPAA) and its full support for the organization’s mission to protect and promote the sport of fishing. “Professional anglers, whether they’re competing in tournaments or guiding clients, stand to benefit the most from a premium battery like X2Power’s marine AGM batteries,” said X2Power Vice President of Category Management Shawn Budiac. “By aligning with the NPAA, we not only…

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Smallmouth Bass on Underwater Camera

Curiosity. Professional angler Grae Buck shares more than shares more than this valuable personality trait with the smallmouth bass he loves catching best. Last season, Buck’s engaging, enquiring nature drove him to drop an Aqua-Vu underwater camera into the depths. Like most anglers peering through underwater optics, he relished thoughts of the cool things that might swim past the lens. What would it really look like down below? What secrets would he learn? That bass would instantly swim over and…

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Mercury Throttle Controls

Mercury Marine® introduces the next generation of its Digital Throttle & Shift (DTS) system with integrated, intuitive and intelligent technology that enhances the boating experience. The Next Gen DTS system comes with all the best attributes of the successful DTS system that Mercury launched in 2004, including smooth and ultra‑responsive throttle performance with zero hesitation and full integration with SmartCraft® digital technologies. Representing a major step in the product’s evolution, the Next Gen DTS system brings together an enhanced operating…

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