News
Yamaha Helm Master EX

Yamaha Marine today introduced Helm Master EX, the next level of customizable, integrated boat control. Now available in single through quad outboard applications, Helm Master EX brings forward the benefits from the original Helm Master system, including joystick maneuverability, and improves upon them to create greater control and fishability for a wider range of boaters. “The new and improved features of Helm Master EX make boating easier and more convenient than ever before,” said Ben Speciale, President, Yamaha Marine U.S.…

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Yamaha Saltwater Boat

Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water. “As we approach future product concepts, it’s important that we stay focused on what our customers want on the water,” said Mark Tracy, General Manager, Marketing and Sales, Yamaha Marine Engine Systems. “CommandBlue drives product development through fresh thinking from a…

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Mercury Marine Outboard Motor

Mercury Marine, a division of Brunswick Corporation (NYSE:BC) and a world leader in marine propulsion systems, has entered into a strategic supply agreement with BRP to be the supplier of choice for BRP owned boat brands Alumacraft, Manitou, Quintrex & Stacer.  BRP has made the decision to discontinue the production of E-TEC and E-TEC G2 engines effective immediately. “This agreement brings us an incredible opportunity to further grow our brand in the marketplace and introduce our award-winning portfolio of outboard…

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BRP Logo

BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition…

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Yamaha Outboards

Yamaha Marine’s new “Repower with Reliability” promotion gives consumers more great reasons to choose Yamaha four-stroke outboards this season. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke outboards. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke…

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