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Yamaha Logo

Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Siren was chosen for its track record of advancing practical applications in marine IoT through thoughtful innovation…

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Raptor Shallow Water Anchor Deployed on Bass Boat

After winning the New Product Showcase award for Best Boating Accessory at ICAST 2020, the new Minn Kota Raptor™ shallow-water anchor continued to earn praise after the first few professional bass tournaments of 2021. With three tour-level fishing events in the rear-view, Minn Kota pro team members who made the switch to using Raptor have been thrilled with the performance and durability of the new product, which features Active Anchoring™, a revolutionary patented feature that “reads” the bottom and continuously adjusts and…

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Yamaha Logo

Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim. “The CSI Award speaks to the core of our commitment to…

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Fuel Pump

Recently, the Environmental Protection Administration approved year-round sales of fuel containing 15% ethanol, or E15. This decision could have catastrophic consequences for millions of Americans. Unfortunately, most consumers are unaware that not all fuels available at the pump are safe for their property and potentially could be dangerous to individuals. The bipartisan Consumer Protection and Fuel Transparency Act H.R.1024 would require straightforward labeling at the fuel pumps and a vigorous education campaign to warn consumers of the dangers posed by…

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Yamaha Class

The Yamaha Marine Technical School Partnership program (TSP) reached its 100th member milestone with the addition of Prince William Sound College in Valdez, Alaska. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training. Students from the first Yamaha Technical School Partner, Minnesota State Community and Technical College, stand among the Yamaha outboards used during class for marine technician…

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