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The National Professional Anglers Association (NPAA) is on a mission and has chosen Traditions Media to help get the word out. The 1,400-member non-profit sportfishing trade association is asking guides, captains, tournament anglers, industry reps, sales/marketing professionals, entrepreneurs, educators and other recreational fishing professionals to join its cause, reaping the rewards of a united front and becoming part of a support organization that exists to benefit its members and partners. “Quite simply, the NPAA’s purpose is to grow and protect…

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Angler reeling in Smallmouth

St. Croix Rod, handcrafters of the Best Rods on Earth® for nearly 75 years, announces the promotion of prior Product Manager, Ryan Teach, to Brand Manager. Teach began working in his new position at St. Croix in Park Falls, Wisconsin on November 1. Having earned undergraduate degrees in business management and product marketing, as well as a Master’s degree in organizational development, Teach left a solid career with a Fortune 500 company and literally knocked on St. Croix’s front door…

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When it comes to serving the needs of both anglers and fishing tackle dealers, St. Croix Rod – handcrafters of the Best Rods on Earth® for nearly 75 years – subscribes to the “it takes one to know one” school of thought. So, when the family-owned, American company recently added a new E-Commerce manager to its team, it was no big surprise that they chose Curt Schlesinger for the job. A passionate angler with nearly two decades of experience in…

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Northland Fishing Tackle and the Bagley Bait Companyannounce the addition of outdoor-specific marketing group, Traditions Media, to its team, effective October 1, 2020. “As fishing continues to reach new audiences and with license sales on the upswing, we look for every opportunity to communicate our brand messaging,” says Northland/Bagley President and CEO, Gregg Wollner. “I’ve known Noel Vick and the Traditions Media team for many years and admired their work. They are simply the best at what they do. I’m…

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Saltwater boat with Mercury Motors

As Mercury Marine employees pack up boats and exhibit materials on the heels of a successful Miami International Boat Show, the company’s marketing team will also be packing up some additional “hardware” to bring home. During the show, the Marine Marketers of America (MMA) honored Mercury Marine with three 2019 Neptune Awards for Marine Marketing Excellence. “This is icing on the cake. At a Miami International Boat Show that featured more Mercury outboard engines in exhibits and on the water…

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