News
Youth Anglers Catch Fish

If research reveals that today’s youth represent the biggest ROI for recruiting new anglers, then what’s the best way to reach those kids who spend most of their time watching media or learning in school? PBS and the Future Angler Foundation have cracked that code by joining forces with their Getting Families Fishing television shows and classroom curriculum series. Harnessing an unprecedented distribution network of 165 channels with the Emmy-winning impact of the Into the Outdoors Education Network, the program…

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The National Professional Anglers Association (NPAA) is on a mission and has chosen Traditions Media to help get the word out. The 1,400-member non-profit sportfishing trade association is asking guides, captains, tournament anglers, industry reps, sales/marketing professionals, entrepreneurs, educators and other recreational fishing professionals to join its cause, reaping the rewards of a united front and becoming part of a support organization that exists to benefit its members and partners. “Quite simply, the NPAA’s purpose is to grow and protect…

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Mary Beth Long

The American Sportfishing Association (ASA) is pleased to announce that Mary Beth Long has joined the ASA staff as Vice President of Communications. Long will lead the communications team in their efforts to promote the association and its initiatives through its influential government affairs policy work, its angler-based advocacy campaign, Keep America Fishing; ICAST, the sportfishing industry’s annual trade show; and fisheries conservation advocacy efforts. ”Mary Beth comes to us with a wealth of experience in communications, public affairs and marketing,” said ASA President…

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Northland Fishing Tackle and the Bagley Bait Companyannounce the addition of outdoor-specific marketing group, Traditions Media, to its team, effective October 1, 2020. “As fishing continues to reach new audiences and with license sales on the upswing, we look for every opportunity to communicate our brand messaging,” says Northland/Bagley President and CEO, Gregg Wollner. “I’ve known Noel Vick and the Traditions Media team for many years and admired their work. They are simply the best at what they do. I’m…

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