News
Plano Case

Plano has expanded its popular Stealth EVA storage line to include long guns. The new expanded selection utilizes the same extremely lightweight EVA foam as the recently launched pistol and bow cases but offers outdoor-goers new rifle and shotgun storage solutions. The EVA material is a common and trusted storage solution across a multitude of product categories and is a unique hybrid option between soft and hard cases that features much higher protection and durability than soft cases yet keeps…

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Virtual Casting Combo

With the Abu Garcia® Virtual rod quickly gaining a foothold in the small waters/small vessels angling communities as well as with those who wish to compete virtually against friends while fishing, the new Abu Garcia Virtual Casting Combo received the award for best new Rod-and-Reel Combo in the ICAST 2020 New Product Showcase. Voted on by members of the fishing media along with retailers and other members of the fishing industry, winners of the category-specific awards were announced in conjunction…

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Berkley FluoroShield

Berkley®’s new FluoroShield™ was voted the best new fishing line in the ICAST 2020 New Product Showcase, awards voted on by members of the fishing media, retailers and other members of the fishing industry. The New Product Showcase awards are presented annually in conjunction with ICAST, which was offered in a virtual setting this year in the absence of an in-person version of the trade show. No company knows more about the science behind fishing line than Berkley. Decades of…

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Ugly Stik Reel

You’ve been fishin’ Ugly all your life with Ugly Stik rods. Now it’s time to get even uglier with Ugly Stik’s new Ugly Tuff™ Spinning and Spincast reels, reels tough enough to wear the Ugly Stik name. Made for anglers demanding durability out of their gear, new Ugly Stik Ugly Tuff spinning reels feature an Ugly Tuff aluminum body, machined aluminum spool, graphite rotor and a 5 bearing system. These reels deliver the same tough as nails durability that Ugly…

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Berkley FluoroShield Fishing Line

No one company knows more about the science behind fishing line than Berkley®. Decades of research, study and testing by Berkley scientists have produced some of the most trusted lines in fishing. Everything from Trilene to Vanish to the most recent introduction of Berkley x5 and x9 braid have been painstakingly tested to ensure they help anglers get more fish in the boat. The same goes for the newest line in the Berkley portfolio, FluoroShield™. An addition to its impressive…

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