News
St. Croix Legend Xtreme

Building on the historic and wildly successful March, 2020 Bassmaster Classic launch of St. Croix’s most-sensitive rods ever, four new, made-in-the-USA Legend Xtreme freshwater rod models are being unveiled at ICAST 2020 Online. Insanely sensitive and awash with St. Croix’s proprietary technologies, these rods are extreme in both design and on-the-water performance. New models include 6’3”, medium power, extra-fast action (XFS63MXF) and 7’6”, medium power, fast action (XFS76MF) spinning rods; and 6’8”, medium power, fast action (XFC68MF) and 6’8”, medium…

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1st Mate System

Mercury Marine today announced full compatibility of all Mercury SmartCraft‑capable engines with the new 1st Mate Safety and Security System. This technology comprises an intelligent hub, a set of wearable products and a mobile‑device app that integrate with a boat’s propulsion systems to provide potentially lifesaving safety features and to help secure property. Its three main features are: 1) a boater‑overboard monitoring and alert system, 2) distress‑messaging capability, and 3) deterrence against theft of the boat and/or its engine(s). The 1st Mate mobile app is…

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Ice fishing angler

The makers of the Best Rods On Earth® are poised to announce a trifecta of all-new, technology-laden, made-in-the-USA Croix Custom Ice (CCI) rod models for anglers who appreciate how an ice rod should be designed, built and perform. See the all-new, extra-fast, tubular carbon and glass (TCG) CCI EYE RAISER in the Ice category of the 2020 ICAST New Product Showcase.

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