News

It’s been a busy year in Park Falls, Wisconsin. St. Croix Rod – handcrafters of the Best Rods on Earth® – are unveiling an unprecedented 12 new or completely reengineered rod series for 2023 at ICAST this week featuring new materials, new ergonomics, and new levels of performance for all anglers across all price points. The entire St. Croix team invites all ICAST 2022 attendees to come and see and feel every new St. Croix rod for 2023 at tomorrow’s…

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Topwater terror. The mad, panicked, unpredictable convulsions of prey seeking to escape to the nearest shoreline—or anywhere jaws can’t gash them. But it’s already too late. The more you carve water, the more you alert lateral lines and invite attention from the inky shadows beneath. Possessed by the soul of a Z-Man® ChatterBait® and the dark, calculating heart of a surface creeper comes a lure unlike anything you’ve tiptoed across the water before. And yet, somehow, it’s eerily familiar. The time…

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ICAST Logo

Pure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase. The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in…

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New Warrior Boat on Water

Imagine a boat that literally cuts through waves with a nearly 23-foot, tournament-proven Deep V design.  One that masters the water with that legendary Warrior smooth, and dry, ride, and with an industry-leading 450 horsepower rating. Stop dreaming, because it’s here. It took six years in development, hundreds of hours of testing, tweaking and re-testing to create the best fiberglass multi-species fishing platform on the market, the new Warrior V238DC. “At 22 feet, 11 inches, this boat is an absolute…

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In an era when so many awards are handed out for simply showing up, some honors still mean something. The International Convention of Allied Sportfishing Trades’ (ICAST) New Product Showcase Awards recognize the best new fishing products in multiple categories each year. Voted on by attending product buyers and members of the sportfishing media, these “Best of Category” awards represent the pinnacle of achievement in the fishing tackle industry and are fiercely competitive. Winning one of these prestigious awards isn’t…

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