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Topwater terror. The mad, panicked, unpredictable convulsions of prey seeking to escape to the nearest shoreline—or anywhere jaws can’t gash them. But it’s already too late. The more you carve water, the more you alert lateral lines and invite attention from the inky shadows beneath. Possessed by the soul of a Z-Man® ChatterBait® and the dark, calculating heart of a surface creeper comes a lure unlike anything you’ve tiptoed across the water before. And yet, somehow, it’s eerily familiar. The time…

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ICAST Logo

Pure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase. The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in…

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New Warrior Boat on Water

Imagine a boat that literally cuts through waves with a nearly 23-foot, tournament-proven Deep V design.  One that masters the water with that legendary Warrior smooth, and dry, ride, and with an industry-leading 450 horsepower rating. Stop dreaming, because it’s here. It took six years in development, hundreds of hours of testing, tweaking and re-testing to create the best fiberglass multi-species fishing platform on the market, the new Warrior V238DC. “At 22 feet, 11 inches, this boat is an absolute…

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In an era when so many awards are handed out for simply showing up, some honors still mean something. The International Convention of Allied Sportfishing Trades’ (ICAST) New Product Showcase Awards recognize the best new fishing products in multiple categories each year. Voted on by attending product buyers and members of the sportfishing media, these “Best of Category” awards represent the pinnacle of achievement in the fishing tackle industry and are fiercely competitive. Winning one of these prestigious awards isn’t…

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IKE Spinning Combo

With his “Never Give Up” attitude, professional bass angler Mike Iaconelli and Abu Garcia®, have been hard at work developing a full offering of “Ike approved” products for young anglers just learning to fish all the way up to youth anglers with more advanced skill levels.  The series takes into account versatility and skills growth for aspiring anglers and includes the Abu Garcia Ike Dude Spincast and Spinning combos for beginners starting as early as age 8, the Gen Ike…

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