News

Let’s be honest, ice fishing preseason really doesn’t start until you know Northland Fishing Tackle’s key skill players. For winter 2022-23, the ambassadors of ice fishing come to the fish house with a trifecta of new lure teams. Here’s a preview of each… Glass Buck-Shot Spoon The legend of the Northland Buck-Shot Spoon continues. New for ice fishing 2022-23, the Glass Buck-Shot Spoon features a high pitch glass rattle chamber to play on a fish’s auditory senses. Innovative translucent patterns…

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Walleye Though Ice

Ice fishing is just around the corner. There’s frost on the ground, ponds are beginning to freeze, deer hunting is here, and the next step in nature’s calendar—fishable ice on larger bodies of water. Along those lines, it’s time to get gear in order for ice—not only augers tuned and sharpened, shacks pulled out of storage, rattle reels and ice sticks spooled, but tackle organized for what can be one of the most epic bites of the entire season—early ice…

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Angler holding perch

All-too-often lures are described as “deadly”. Death to the fish, because so many are caught in the clutches of these baits. But how about a lure that’s both deadly and, well, dead? Like in the shape of a coffin? That’s precisely what the lure designers at Northland have embalmed. Northland is proud to introduce a radical new design in ice fishing spoons. Shaped like an actual casket, the Buck-Shot Coffin Spoon™ is anything but dead in the water. It’s flat-sided…

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Walleye on Northland Lure

When walleye, bass, and jumbo panfish put on their finicky act, it often takes a special treat to turn them on. Enter Northland’s new Rumble Bug, a 4-cm (1.57-inch) bite-sized balsa body diving plug with a small profile, tight wiggle, and the ability to take advantage of multi-species opportunities when cast or trolled around weed lines, hard structure and other cover. It especially excels at tempting walleye in deep water when presented on lead-core line. “This little puppy will catch…

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Angler Holding Muskie

Crankbaits simply catch fish. They always have and always will. And when you’re talking tape-measure fish, big crankbaits are where it’s at. Along those lines, Northland Fishing Tackle® is proud to introduce the new Rumble Beast, a bait designed specifically to target the biggest, baddest fish that swim, like monster pike and muskies. The Bagley-inspired and Jarmo Rapala redesigned Beast is just the bait for alpha carnivores. It features a durable body, two-piece locking lip technology, heavy wire black nickel…

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