News
Angler Holding Crappie

Don’t overthink it. Keep it simple stupid (KISS). Sometimes, there’s a reason the fullest buckets and livewells come at the hands of the most elementary approaches. Catching springtime crappies beneath a properly set bobber, with the perfect morsel, is one of those times. Watch how crappie ace Nick Cekalla intelligently blankets probable fish holding hangouts with a very simple plan. Bait or not to bait, that is the question. Cekalla, like other panfish aficionados forego live bait, rather relying on…

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Rumble Crankbait

Northland Fishing Tackle® is now in the premium hard bait game with the new Rumble series crankbaits designed by chief lure designer, Jarmo Rapala…and fishing is definitely better with balsa. The Rumble series is born from a block of balsa wood and welded with through-wire construction, then finished with hand painting and individual tank testing. All Northland Rumble baits are handmade from start-to-finish employing the company’s signature Heat Compression Molding (HCM) process that promises unmatched durability… and baits that run…

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Rumble Shad

In March of 1958, rockabilly guitarist phenom Link Ray released his single “Rumble” and listeners immediately took note with dance halls and jukeboxes practically wearing out the vinyl. The instrumental featured some of the first uses of distortion and feedback that would shake up the rock ‘n’ roll scene forever. Now, over sixty years later, Northland Fishing Tackle® is proud to release its own rock ‘n’ roll sensation with the name Rumble – a premium hardbait designed by Northland chief…

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Rumble Shad Crankbait in Walleye's Mouth

Northland Fishing Tackle® enters the premium hardbait game with the new Rumble crankbait series, designed by none other than chief lure designer Jarmo Rapala. He knows fishing is better with balsa… From a block of the finest balsa wood to welded, through-wire construction to the finished hand-painted and individually tank-tested bait, all Northland Balsa Rumble series baits are handmade with a unique heat compression molding process that ensures unmatched durability, and lures that run true on the troll and retrieve—as…

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Angler Looks for Walleye on Fish Finder

Walleye-anglers are a traditional bunch in-general.  New techniques and technologies are directly compared to known commodities, and rightly so.  There’s no use making things more difficult than they need to be, yet sometimes along the way what’s learned is in and of itself valuable.  I find that to be especially true in the case of side-imaging electronics for walleye fishing. So often, structural anglers are used to locating a spot of interest via high definition contours, then picking those locations…

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