News
Rumble Shad Crankbait in Walleye's Mouth

Northland Fishing Tackle® enters the premium hardbait game with the new Rumble crankbait series, designed by none other than chief lure designer Jarmo Rapala. He knows fishing is better with balsa… From a block of the finest balsa wood to welded, through-wire construction to the finished hand-painted and individually tank-tested bait, all Northland Balsa Rumble series baits are handmade with a unique heat compression molding process that ensures unmatched durability, and lures that run true on the troll and retrieve—as…

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Angler Looks for Walleye on Fish Finder

Walleye-anglers are a traditional bunch in-general.  New techniques and technologies are directly compared to known commodities, and rightly so.  There’s no use making things more difficult than they need to be, yet sometimes along the way what’s learned is in and of itself valuable.  I find that to be especially true in the case of side-imaging electronics for walleye fishing. So often, structural anglers are used to locating a spot of interest via high definition contours, then picking those locations…

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Angler cast fishing lure

“Reaction strike” is a common buzz-phrase amongst educated anglers. Essentially, it means hungry or not, fish can’t resist hitting a properly presented, high velocity bait. “Rip jigging” has evolved into an effective technique for generating reaction strikes. And Northland’s innovative Rippin Minnow is perfectly conceived for the task. The Rippin Minnow combines the trademark darting and circling of the Northland Puppet Minnow with the allure of a baitfish shaped soft plastic body. The Rippin’ Minnow relies on a gliding jig…

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Jeff Gussy Holds Walleye on Ice

Bagley and Northland Fishing Tackle pro Jeff “Gussy” Gustafson is not only known for his prowess on bass waters, but also has a storied career on the ice. When he’s not traveling on the Bassmaster Elite Season, you can find Gussy somewhere on Lake of the Woods’ expansive waters near his hometown of Kenora, Ontario. After spending the day preparing to hit the road for the new Bassmaster Elite Season, Gussy gets out for an evening walleye bite jigging the…

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Angler Holds Lake Trout

Lake Superior’s acres are tabulated in millions, 20.288, in fact. Of those, however, only a fraction is considered ice fishing territory. But in aggregate, when you compile Canada’s portion with shoreline zones in Minnesota, Wisconsin and Michigan, we’re still talking hundreds of thousands of hardwater acres. One of the most hallowed winter fisheries is Wisconsin’s Chequamegon Bay. Trenched between the cities of Ashland and Washburn, Chequamegon Bay opens into the iconic Madeline Island and Apostle Islands – revered tourist destinations.…

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