Northland Fishing Tackle® is now in the premium hard bait game with the new Rumble series crankbaits designed by chief lure designer, Jarmo Rapala…and fishing is definitely better with balsa. The Rumble series is born from a block of balsa wood and welded with through-wire construction, then finished with hand painting and individual tank testing. All Northland Rumble baits are handmade from start-to-finish employing the company’s signature Heat Compression Molding (HCM) process that promises unmatched durability… and baits that run…