News
Ice Fishing Angler with Yellow Perch

There are lures that leave lasting impressions on fishing. And then there are transformative lures that forever change the sport. In ice fishing, Northland Fishing Tackle’s trendsetting Buck-Shot Rattle Spoon is the latter. Looking to put more fish on the ice? Look no further than the time-tested Buck-Shot Rattle Spoon, a wonder on walleyes and other gamefish species. Simply, The Buck-Shot Rattle Spoon is the planet’s hottest minnow-imitating jigging spoon! The iconic jigging spoon is predicated on its audible, fish-drawing…

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After decades working the circuit of mom and pop baitshops to big box retailers across the Ice Belt, Brian “Bro” Brosdahl will be taking his renowned ice fishing tour online. Thanks to the magic of Facebook Live, anglers across the country will have the opportunity to interface with some of the most knowledgeable ice fishing personalities in the business via Frabill’s sponsored “College of Ice”. From ice fishing legend Bro, to seasoned guides to factory and retail experts, there will…

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Angler Catches Yellow Perch on Northland Spoon

Biochemical luminescence. That crazy catalyzing action in an earthly critter that produces its own light source. The best and simplest example is the firefly…which is actually a beetle (Coleoptera). In early summer, the male of the species self-ignites at nightfall, beaconing the familiar green glow in effort to reel in a female. And, well, the rest is history. In the deep, dark fathoms of the sea, similarly, vampirish looking fish emit light, but in this case to attract prey. Northland…

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Northland Fishing Tackle and the Bagley Bait Companyannounce the addition of outdoor-specific marketing group, Traditions Media, to its team, effective October 1, 2020. “As fishing continues to reach new audiences and with license sales on the upswing, we look for every opportunity to communicate our brand messaging,” says Northland/Bagley President and CEO, Gregg Wollner. “I’ve known Noel Vick and the Traditions Media team for many years and admired their work. They are simply the best at what they do. I’m…

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Bagley Baits Logo

Northland® Fishing Tackle CEO Gregg Wollner announces the acquisition of Bagley® Bait Company. The acquisition will grow Northland’s line of product offerings into new markets and product lines. Bagley Bait Company will transition operations to Northland’s headquarters in Bemidji, Minnesota. Along with Bagley Bait Company, legendary lure designer Jarmo Rapala now joins the team at Northland. He brings decades of lure design and manufacturing knowledge to Northland.  “Working with Jarmo will allow us to extend the Northland brand with innovative…

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