News
Ice Fisherman Holds Perch

There’s a revolution happening in the world of ice fishing baits. For years, we’ve been fishing glow (phosphorescent) with great success. Charge the bait with an intense light source, lower it in stained water or during lowlight periods, and fish come running (swimming). Now, the ingenious lure designers at Northland have upped the ante by adding an even brighter light source to popular styles. Northland’s Glo-Shot™ Spoon combines strike-triggering flash and flutter with the radiant colors emanating from a Glo-Shot™…

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Ice Fishing Jig

Lindner employs Northland’s Tungsten Punch™ Jig, with its increased weight-to-size ratio. Due its novel head design, Northland was able to achieve a fall rate 20% faster than traditional tungsten. Faster fall rate means quick-to-the-fish, intense action when paired with plastics or live bait, and a new way to fish smaller jigs deeper. A premium wide-gap hook ensures you don’t just get to the fish fast, but you hook them just as quickly. Tungsten Punch™ Jigs are available in 3 sizes…

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Walleye on Northland Puppet Minnow

New for 2020, Northland Fishing Tackle has put a twist on its ever-popular Puppet Minnow. The breakthrough introduction of rattles to this already incredible bait now offers an attractive option to bring in fish from a distance with sonic cues. The new Rattlin’ Puppet Minnow brings the noise with a glass rattle and acoustics that carry through the water, all without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in their baits, as…

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Northland Fishing CEO

Northland Fishing Tackle® announces the naming of industry veteran Gregg Wollner as the new Chief Executive Officer. Wollner has already joined the company and will relocate his family to Bemidji this summer. Wollner has more than 25 years of fishing industry experience at Galyan’s Trading Company and Rapala. He has served as Chairman of the American Sportsfishing Association, board member of the National Boating and Fishing Foundation and Freshwater Fishing Hall of Fame selection committee. A lifelong resident of Minnesota,…

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